Travel Marketing Content Executive

Star Travel; Kampung Cendana; On-site; MYR 48,000 - 72,000; Full time

Benefits offered by this job

Exclusive travel discounts

Flexible working hours

Medical cover

Job summary

Star Travel, a Malaysia-based travel agency, seeks a Marketing Executive to develop compelling content across digital channels. You will craft copy, collaborate with designers, and contribute to content strategy while ensuring brand consistency for our travel products and services.

The role emphasizes SEO optimization, analytics, and cross-functional teamwork to drive engaging campaigns and timely content across website, social media, and email channels.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, content creation, and campaign execution.
• Exceptional copywriting and storytelling skills.
• Familiarity with social media platforms, algorithms, and best practices.
• Strong analytical skills with tools like Google Analytics, Facebook Insights, or similar.
• Ability to collaborate with designers and cross-functional teams.
• Excellent project management with multiple campaigns.
• Creative mindset with an interest in travel.

Responsibilities

• Develop quality content for marketing channels including website, social media, email campaigns, case studies, and more.
• Write clear, concise copy communicating brand, product features and benefits.
• Collaborate with designers to create content aligned with brand guidelines.
• Contribute ideas for content strategy and campaign planning.
• Optimize content for search engines to improve organic visibility.
• Maintain content calendar and monitor performance with analytics tools.
• Collaborate with product, sales, and customer success to drive content strategy.
• Create content for advertisements, brochures, emails, and social posts.

Skills

Copywriting

Social media marketing

Content creation

Campaign analytics

Collaborative teamwork

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Facebook Insights

Job description

Star Travel, a Malaysia-based travel agency, seeks a Marketing Executive to develop compelling content across digital channels. You will craft copy, collaborate with designers, and contribute to content strategy while ensuring brand consistency for our travel products and services.

The role emphasizes SEO optimization, analytics, and cross-functional teamwork to drive engaging campaigns and timely content across website, social media, and email channels.