Trade Marketing Manager: Shopper Growth and Activation

Nestlé; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Nestlé is seeking a Trade Marketing Manager in Petaling Jaya, Selangor, MY. The role requires a Bachelor’s degree and 5+ years in Trade Marketing or Marketing with Sales, with a proven track record in customer-facing roles.

The successful candidate will lead shopper storytelling, ICP opportunities, and omnichannel category growth, collaborating with Marketing, Channel Managers, and Sales to drive in-store and promotional excellence.

Qualifications

• Bachelor’s degree; 5+ years in Trade Marketing and/or Marketing with Sales.
• Strong customer-facing experience and ability to drive category growth.

Responsibilities

• Generate compelling shopper stories to win in-category strategies.
• Support ICP process by identifying opportunities across shoppers, category, customer, and competition.
• Implement category growth activities and pricing strategies via MOR platform.
• Execute omnichannel strategy and tailor category plans with Channel Managers.
• Develop briefs with Marketing; coordinate with Shopper Activation and Space Planning for in-store solutions.
• Align and consolidate TTS spend plan vs actuals for the category.
• Drive SRM implementation to meet retailer, shopper and consumer expectations with sales.
• Prepare and execute new product trade launches with listing materials, planograms, distribution, and visibility touchpoints.
• Assist on customized promotional activities based on shopper insights and market knowledge with sales team.
• Identify promotional opportunities for Nestlé categories and brands.
• Ensure adherence to company principles and policies.

Skills

Trade Marketing

Marketing with Sales

Category management

Leadership

Customer facing

Education

Bachelor's degree

Job description

Nestlé is seeking a Trade Marketing Manager in Petaling Jaya, Selangor, MY. The role requires a Bachelor’s degree and 5+ years in Trade Marketing or Marketing with Sales, with a proven track record in customer-facing roles.

The successful candidate will lead shopper storytelling, ICP opportunities, and omnichannel category growth, collaborating with Marketing, Channel Managers, and Sales to drive in-store and promotional excellence.