Trade Marketing Manager

Nestlé; Petaling Jaya; Sur place; MYR 120 000 - 180 000; Plein temps

Résumé du poste

Nestlé is seeking a Trade Marketing Manager in Petaling Jaya, Selangor, MY. The role requires a Bachelor’s degree and 5+ years in Trade Marketing or Marketing with Sales, with a proven track record in customer-facing roles.

The successful candidate will lead shopper storytelling, ICP opportunities, and omnichannel category growth, collaborating with Marketing, Channel Managers, and Sales to drive in-store and promotional excellence.

Qualifications

• Bachelor’s degree; 5+ years in Trade Marketing and/or Marketing with Sales.
• Strong customer-facing experience and ability to drive category growth.

Responsabilités

• Generate compelling shopper stories to win in-category strategies.
• Support ICP process by identifying opportunities across shoppers, category, customer, and competition.
• Implement category growth activities and pricing strategies via MOR platform.
• Execute omnichannel strategy and tailor category plans with Channel Managers.
• Develop briefs with Marketing; coordinate with Shopper Activation and Space Planning for in-store solutions.
• Align and consolidate TTS spend plan vs actuals for the category.
• Drive SRM implementation to meet retailer, shopper and consumer expectations with sales.
• Prepare and execute new product trade launches with listing materials, planograms, distribution, and visibility touchpoints.
• Assist on customized promotional activities based on shopper insights and market knowledge with sales team.
• Identify promotional opportunities for Nestlé categories and brands.
• Ensure adherence to company principles and policies.

Connaissances

Trade Marketing

Marketing with Sales

Category management

Leadership

Customer facing

Formation

Bachelor's degree

Description du poste

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

Position Snapshot

Location: Petaling Jaya, Selangor, MY

Full-time

Bachelor’s Degree

5+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

A day in the life of a Trade Marketing Manager

• Responsible for generating compelling shopper stories to develop winning strategies for categories vs. competition in the channels.
• Responsible for supporting the ICP process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment) & consolidate the total category ICP
• Accountable and Responsible for implementing activities that deliver Category/ sub Category growth according to set category promotion, pricing strategies & guideline via the MOR platform.
• Responsible to execute ominichannel strategy & priority channels for the Category/ sub Category and work with Channel Managers to recommend tailored Category Channel plans in line with overall market strategy.
• Accountable and Responsible for developing briefs together with the Marketing team and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions for field sales to implement.
• Responsible for alignment and consolidation of TTS spend plan vs actuals of the Category
• Accountable for managing gaps between objectives vs actuals in driving SRM implementation that fulfills retailer, shopper and consumer expectations with the sales team.
• Responsible for preparing and implementing new product trade launch by providing listing materials/ planograms/ distribution/ visibility touchpoints to the sales team.
• Responsible to assist on customized promotional activities based on shopper understanding and current market knowledge with the sales team.
• Identify and recommend promotional opportunities for Nestlé categories and Brands
• Responsible for ensuring adherence to all company principles and policies.

What Will Make You Successful

• Bachelor’s Degree Graduate with 5 years’ experience in Trade Marketing and/or Marketing with Sales experience or exhibits strong functional skill and leadership capabilities.
• Good record of success in a customer (not limited to Key Accounts) facing role. Understands customers and the selling process.