Trade Marketing Manager

Farm Fresh Berhad; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Farm Fresh Berhad is seeking a senior Trade Marketing professional to lead category, channel planning and NPD coordination across its product portfolio. You will collaborate with R&D, Sales, Brand, Supply Chain and Finance to ensure timely commercial readiness and successful launches.

You will guide category and channel recommendations, develop retailer-focused planograms, and manage POSM planning while monitoring performance and ROI.

Qualifications

• Bachelor's degree in Marketing, Business, Commerce or related discipline.
• Five+ years of relevant FMCG experience.
• Experience in trade marketing, category management, channel development or commercial planning.
• Food, beverage, dairy, chilled, frozen or ice cream experience preferred.
• Understanding of NielsenIQ, Kantar or equivalent retail audit, consumer panel and shopper data.
• Able to interpret market share, sales value and volume, distribution, rate of sale, channel performance and competitor trends.
• Strong analytical, Excel, PowerPoint and presentation skills.
• Able to translate data into category, channel and commercial recommendations.
• Able to manage multiple projects with cross-functional follow-ups.
• Strong stakeholder management and cross-functional coordination in a lean, fast-moving organisation.

Responsibilities

• Lead the NPD, NCP and product management and launches.
• Develop commercial timelines and coordinate with R&D, Sales, Brand, Supply Chain, Operations and Finance.
• Coordinate listings, product samples, information and selling materials.
• Monitor launch readiness, production status, stock availability and post-launch performance.
• Identify stock, packaging, quality or supply issues and address them.
• Consolidate product cost, competitor pricing, sales and margin inputs for review.
• Coordinate approved pricing and commercial decisions with departments.
• Support promotion planning and ROI analysis.
• The HOD retains final authority over pricing, margins and commercial investment.
• Analyze category, channel and sales performance to develop recommendations.
• Develop category stories, selling presentations and retailer proposals.
• Provide market briefings to Sales teams.
• Determine POSM and display requirements based on priorities.
• Align display plans with promotions and planograms.
• Review display performance and ROI.
• Prepare and manage product and packaging memos.
• Coordinate packaging changes and QA updates.
• Ensure approved information is communicated to Sales and relevant departments.
• Follow up on implementation and resolve cross-functional issues.
• Support retailer engagement, business reviews and listing presentations with Sales.
• Coordinate commercial partnerships with Brand and external partners.
• Assist with regional-market commercial support and annual planning.
• Resolve cross-functional commercial issues.
• Set priorities and provide briefs to Trade Marketing Executive.
• Review trackers, reports and analysis prepared by the Executive.
• Coach the Executive in coordination, analysis and project management.
• Remain accountable for recommendations, deliverables and outcomes.

Skills

Analytical skills

Excel

PowerPoint

Presentation skills

Stakeholder management

Cross-functional coordination

Project management

Data interpretation

Category management

Pricing / ROI analysis

Education

Bachelor's degree in Marketing, Business, Commerce or related discipline

Tools

NielsenIQ

Kantar

Job description

Lead trade marketing, category and channel planning across the company's product portfolio. Coordinate NPDs, commercial programmes, product information and cross-functional follow-ups to ensure initiatives are commercially ready and successfully implemented.

The role also supports coordination with the Ice Cream department and regional markets.

JOB DUTIES & PERFORMANCE EXPECTATIONS

1. NPD, NCP and Product Management

• Coordinate the commercial preparation and launch of NPDs, NCPs and premium products.
• Develop commercial timelines and follow up with R&D, Sales, Brand, Supply Chain, Operations, Finance and QA.
• Coordinate listing requirements, product samples, product information and selling materials.
• Monitor launch readiness, production status, stock availability and post-launch performance.
• Identify and elevate stock, packaging, quality or supply-related issues.

2. Pricing and Commercial Support

• Consolidate product cost, competitor pricing, sales and margin inputs for HOD review.
• Coordinate approved pricing and commercial decisions with relevant departments.
• Support promotion planning and ROI analysis.
• The HOD retains final authority over pricing, margins and commercial investment.

3. Category and Channel Planning

• Analyse category, channel, sales and competitor performance.
• Develop category and channel recommendations.
• Develop product assortment and retailer-specific planograms.
• Review SKU productivity, range gaps and channel opportunities.
• Prepare category stories, selling presentations and retailer proposals.
• Provide product, category and market briefings to Sales teams.

4. POSM and Secondary-Display Planning

• Determine POSM and secondary-display requirements based on commercial priorities.
• Define the target channels, retailers, outlets, SKUs, mechanics, duration and proposed budget.
• Prepare commercial briefs for Brand and the Activation team.
• Align display plans with promotions, launches and planograms.
• Review display performance and commercial ROI.

5. Product and Packaging Coordination

• Prepare and manage product and packaging memos.
• Coordinate packaging changes, product information and QA-related updates.
• Ensure approved information is communicated to Sales and relevant departments.
• Follow up on implementation and resolve cross-functional issues.

6. Retailer and Partnership Support

• Support retailer engagement, business reviews and listing presentations with Sales.
• Coordinate commercial partnerships and collaborations with Brand and external partners.
• Support annual commercial planning and budget preparation.
• Assist the HOD with regional-market commercial support.
• Assist with Ice Cream department coordination and commercial follow-ups.
• Resolve cross-functional commercial issues.

7. People Management

• Set priorities and provide clear briefs to the Trade Marketing Executive.
• Review trackers, reports, analysis and documentation prepared by the Executive.
• Coach the Executive in commercial coordination, analysis and project management.
• Remain accountable for recommendations, deliverables and project outcomes.

SKILL & KNOWLEDGE REQUIREMENTS

Qualification: Education/Experience

• Bachelor's degree in Marketing, Business, Commerce or a related discipline.
• More than five years of relevant FMCG experience.
• Experience in trade marketing, category management, channel development or commercial planning.
• Food, beverage, dairy, chilled, frozen or ice cream experience is preferred.
• Understanding of NielsenIQ, Kantar or equivalent retail audit, consumer panel and shopper data.
• Able to interpret market share, sales value and volume, distribution, rate of sale, channel performance and competitor trends.
• Strong analytical, Excel, PowerPoint and presentation skills.
• Able to translate data into category, channel and commercial recommendations.
• Able to manage multiple projects and detailed cross-functional follow-ups.
• Strong stakeholder management and cross-functional coordination skills. Comfortable working in a lean and fast-moving organisation.