Senior Trade Marketing Executive

Wipro Unza Malaysia; Subang Jaya; On-site; MYR 67,000 - 100,000; Full time

Job summary

Wipro Unza Malaysia is seeking a Senior Trade Marketing Executive to lead category trade strategies and drive effective shopper engagement across retail channels.

You will collaborate with marketing to develop launch decks, category selling stories, and 360 trade plans, ensuring campaigns deliver measurable ROI and align with brand positioning. A results-driven mindset and strong execution are essential.

Qualifications

• Bachelor degree in Business or Marketing or equivalent.
• Strong consumer service, interpersonal and communication skills.
• Skills in brand and shopper marketing, understand customer need and shopper journey.
• Passion for results, creative solution, innovation with a thirst for fresh knowledge and experience.
• Good organizational skills and attention to details in a rapidly evolving environment and development.
• Strong in execution and follow up of campaigns to achieve desired results and work to tight deadlines.

Responsibilities

• Lead and develop category trade strategies to achieve defined business goals.
• Drive NPD with channel strategy in collaborates with marketing developing launch deck, category selling story, 360 trade plan, product listing information, samples and exclusive activation.
• Lead efforts to leverage Brand Positioning and solidify the company's market position through our customers and their retail floors.
• Own the development, execution, and performance of all programs designed to increase presence and shopper engagement, in deliver sell out.
• Improve processes from planning to execution for Marketing plans/activation to trade plan.
• Drive promotion effectiveness with ROl evaluation for customized plan/activation.

Skills

Brand marketing

Shopper marketing

Interpersonal skills

Communication

Education

Bachelor's degree in Business or Marketing

Tools

Nielsen Advisor

Retail Shelf Planner

Job description

Position : Senior Trade Marketing Executive

Key Responsibilities

• Lead and develop category trade strategies to achieve defined business goals.
• Drive NPD with channel strategy in collaborates with marketing developing launch deck, category selling story, 360 trade plan, product listing information, samples and exclusive activation.
• Leading efforts to leverage Brand Positioning and solidify the company's market position through our customers and their retail floors.
• Owning the development, execution, and performance of all programs designed to increase presence and shopper engagement, in deliver sell out.
• Improve processes from planning to execution for Marketing plans/activation to trade plan.
• Drive promotion effectiveness with ROl evaluation for customized plan/activation.

Requirements

• Bachelor Degree in Business or Marketing or equivalent
• Strong consumer service, interpersonal and communication skills
• Skills in brand and shopper marketing, understand customer need and shopper journey
• Passion for results, creative solution, innovation with a thirst for fresh knowledge and experience
• Good organizational skills and attention to details in a rapidly evolving environment and development
• Strong in execution and follow up of campaigns to achieve desired results and work to tight deadlines.

Experience

• Minimum 2-3 years of trade marketing or category management experience
• Experience in Nielsen Advisor/ Retail Shelf Planner will be an advantage
• Experience in sales and marketing will be an advantage.