Trade Marketing Manager

Farm Fresh Berhad; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Farm Fresh Berhad is seeking a senior Trade Marketing professional to lead trade marketing, category planning and channel development in a fast-paced FMCG environment. You will drive product launches, commercial programmes and cross-functional collaboration to strengthen market performance and business growth.

The role requires a Bachelor's degree and at least five years in FMCG, with strong skills in market analysis, NielsenIQ/Kantar, Excel and PowerPoint.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Commerce or a related field.
• Minimum 5 years of relevant experience in FMCG, preferably in food, beverage, dairy or frozen products.
• Proven experience in trade marketing, category management, channel development or commercial planning.
• Strong understanding of market research and retail data analysis, including NielsenIQ, Kantar or equivalent platforms.
• Excellent analytical skills with proficiency in Microsoft Excel and PowerPoint.
• Strong communication, presentation, stakeholder management and problem-solving skills.
• Ability to manage multiple projects and work effectively in a fast-paced environment.

Responsibilities

• Lead trade marketing, category and channel planning.
• Drive product launches, commercial initiatives and cross-functional collaboration.
• Coordinate new product development (NPD) and launch management across departments.
• Develop product assortment strategies, retailer-specific planograms and category recommendations.
• Plan POSM, secondary displays and trade initiatives aligned with priorities.
• Collaborate with Sales, Brand, R&D, Supply Chain, Operations and Finance to ensure smooth execution of initiatives.

Skills

Communication skills

Presentation skills

Stakeholder management

Analytical thinking

Time management

Education

Bachelor's Degree in Marketing/Business/Commerce

Tools

NielsenIQ

Kantar

Excel

PowerPoint

Job description

Lead trade marketing, category and channel planning, driving product launches, commercial initiatives and cross-functional collaboration to strengthen market performance and business growth.

Key Responsibilities

1. Trade Marketing & Commercial Planning

• Develop and execute trade marketing strategies, category plans and channel initiatives to drive business growth.
• Analyse market trends, competitor activities and sales performance to identify commercial opportunities.

2. New Product Development (NPD) & Launch Management

• Coordinate new product launches, commercial programmes and product readiness across relevant departments.
• Monitor product availability, launch performance and resolve operational or supply-related issues.

3. Category & Channel Management

• Develop product assortment strategies, retailer-specific planograms and category recommendations.
• Prepare category insights, commercial proposals and presentations to support sales growth.

4. Trade Activation & Retail Execution

• Plan POSM, secondary displays and trade initiatives in alignment with commercial priorities.
• Evaluate promotional effectiveness, display performance and return on investment (ROI).

5. Cross-Functional & Stakeholder Management

• Collaborate with Sales, Brand, R&D, Supply Chain, Operations, Finance and QA to ensure smooth execution of commercial initiatives.
• Support retailer partnerships, regional markets and Ice Cream department commercial activities.
• Provide guidance, coaching and direction to the Trade Marketing Executive.
• Oversee project deliverables, reporting and execution to ensure alignment with business objectives.

Job Requirements

• Bachelor's Degree in Marketing, Business Administration, Commerce or a related field.
• Minimum 5 years of relevant experience in FMCG, preferably in food, beverage, dairy or frozen products.

Job Requirements

• Bachelor's Degree in Marketing, Business Administration, Commerce or a related field.
• Minimum 5 years of relevant experience in FMCG, preferably in food, beverage, dairy or frozen products.
• Proven experience in trade marketing, category management, channel development or commercial planning.
• Strong understanding of market research and retail data analysis, including NielsenIQ, Kantar or equivalent platforms.
• Excellent analytical skills with proficiency in Microsoft Excel and PowerPoint.
• Strong communication, presentation, stakeholder management and problem-solving skills.
• Ability to manage multiple projects and work effectively in a fast-paced environment.