Trade Marketing Executive

PET WORLD NUTRITIONS SDN BHD; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

PET WORLD NUTRITIONS SDN BHD is seeking a proactive Executive/Senior Executive – Trade Marketing (Confectionery Division) to support the Senior Marketing Manager in executing trade marketing initiatives, strengthening brand presence, and driving channel growth.

The role focuses on promotions, launches, merchandising, and events across local and international markets, with collaboration across Marketing, Sales, Product Development and Export teams.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Food Science or related field.
• 3–5 years in Trade Marketing/Marketing/Sales or Business Development in FMCG.
• Experience in chocolates, confectionery, snacks, beverages or related consumer products is a plus.

Responsibilities

• Assist in planning and executing trade marketing activities to increase brand visibility and achieve sales objectives.
• Coordinate trade promotions, product launches, in-store activations, merchandising, sampling, and BTL campaigns.
• Build and maintain relationships with distributors, wholesalers, retailers, modern trade outlets and key customers.
• Work with Sales to ensure effective execution of trade campaigns and promotions.
• Conduct market visits to monitor product availability, merchandising standards, pricing, competitors, and trends.
• Support expansion of distribution channels by identifying opportunities and assisting with new accounts.
• Organize and participate in local and international exhibitions, trade fairs, roadshows, and industry events.
• Coordinate development, production, and distribution of marketing materials and POSM.
• Monitor campaign performance and report with recommendations for improvement.
• Assist in managing budgets and ensure activities are within approved budgets.
• Collaborate with Marketing, Sales, Product Development and Export teams to support launches and growth.
• Support export market activities by coordinating promotional programs and distributor engagement.

Skills

Trade marketing

Brand presence

Distributors relationship management

Coordination

Presentation skills

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Food Science

Tools

Microsoft Office

Job description

Executive / Senior Executive – Trade Marketing (Confectionery Division)

Backed by the strength of Pet World Group, our Chocolate & Confectionery subsidiary is expanding rapidly across local and international markets.

We are looking for a proactive and results-driven Senior Executive– Trade Marketing to support the Senior Marketing Manager in executing trade marketing initiatives, strengthening brand presence, and driving channel growth.

Key Responsibilities

• Assist in planning and executing trade marketing activities to increase brand visibility and achieve sales objectives.
• Coordinate trade promotions, product launches, in-store activations, merchandising, sampling, and below-the-line (BTL) campaigns.
• Build and maintain good working relationships with distributors, wholesalers, retailers, modern trade outlets, convenience stores, and key customers.
• Work closely with the Sales team to ensure effective execution of trade campaigns and promotional activities.
• Conduct regular market visits to monitor product availability, merchandising standards, pricing, competitor activities, and market trends.
• Support the expansion of distribution channels by identifying potential business opportunities and assisting with new account development.
• Assist in organizing and participating in local and international exhibitions, trade fairs, roadshows, and industry events.
• Coordinate the development, production, and distribution of marketing materials, POSM, catalogues, promotional items, and display materials.
• Monitor trade marketing campaign performance and prepare reports with recommendations for continuous improvement.l>
• Assist in managing trade marketing budgets and ensure marketing activities are executed within approved budgets.
• Collaborate with Marketing, Sales, Product Development, and Export teams to support product launches and business growth.
• Support export market activities by coordinating promotional programs and distributor engagement where required.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Food Science, or a related field.
• 3–5 years of experience in Trade Marketing, Marketing, Sales & Marketing, or Business Development within the Food Manufacturing or FMCG industry.
• Experience in chocolates, confectionery, snacks, beverages, or related consumer products is an added advantage.
• Good understanding of trade marketing, merchandising, retail execution, and promotional activities.
• Experience working with distributors, wholesalers, retailers, or modern trade accounts.
• Strong communication, interpersonal, coordination, and presentation skills.
• Good analytical and organizational skills with attention to detail.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Willing to travel for market visits, trade events, and customer meetings when required.