Senior Trade Marketing Executive

Wipro Unza Malaysia; Subang Jaya; On-site; MYR 60,000 - 100,000; Full time

Job summary

Wipro Unza Malaysia is seeking a Senior Trade Marketing Executive to lead category trade strategies and drive product launches in collaboration with marketing. You will own development, execution, and performance of programs to boost presence and shopper engagement in retail environments.

The role requires a Bachelor’s degree in business or marketing, strong interpersonal skills, and a proven track record in brand and shopper marketing with the ability to deliver campaigns on tight deadlines.

Qualifications

• Bachelor Degree in Business or Marketing or equivalent.
• Strong consumer service, interpersonal and communication skills.
• Skills in brand and shopper marketing, understand customer need and shopper journey.
• Passion for results, creative solution, innovation with a thirst for fresh knowledge and experience.
• Good organizational skills and attention to details in a rapidly evolving environment and development.
• Strong in execution and follow up of campaigns to achieve desired results and work to tight deadlines.

Responsibilities

• Lead and develop category trade strategies to achieve defined business goals.
• Drive NPD with channel strategy in collaborates with marketing developing launch deck, category selling story, 360 trade plan, product listing information, samples and exclusive activation.
• Leading efforts to leverage Brand Positioning and solidify the company's market position through our customers and their retail floors.
• Owning the development, execution, and performance of all programs designed to increase presence and shopper engagement, in deliver sell out.
• Improve processes from planning to execution for Marketing plans/activation to trade plan.
• Drive promotion effectiveness with ROl evaluation for customized plan/activation.

Skills

Brand and shopper marketing

Interpersonal and communication skills

Execution and campaign follow-up

Organizational skills

Understanding customer needs

Creative problem solving

Education

Bachelor Degree in Business or Marketing or equivalent

Tools

Nielsen Advisor

Retail Shelf Planner

Job description

Position : Senior Trade Marketing Executive

Key Responsibilities

• Lead and develop category trade strategies to achieve defined business goals.
• Drive NPD with channel strategy in collaborates with marketing developing launch deck, category selling story, 360 trade plan, product listing information, samples and exclusive activation.
• Leading efforts to leverage Brand Positioning and solidify the company's market position through our customers and their retail floors.
• Owning the development, execution, and performance of all programs designed to increase presence and shopper engagement, in deliver sell out.
• Improve processes from planning to execution for Marketing plans/activation to trade plan.
• Drive promotion effectiveness with ROl evaluation for customized plan/activation.

Requirements

• Bachelor Degree in Business or Marketing or equivalent
• Strong consumer service, interpersonal and communication skills
• Skills in brand and shopper marketing, understand customer need and shopper journey
• Passion for results, creative solution, innovation with a thirst for fresh knowledge and experience
• Good organizational skills and attention to details in a rapidly evolving environment and development
• Strong in execution and follow up of campaigns to achieve desired results and work to tight deadlines.

Experience

• Minimum 2-3 years of trade marketing or category management experience
• Experience in Nielsen Advisor/ Retail Shelf Planner will be an advantage
• Experience in sales and marketing will be an advantage.