Trade Marketing Manager

Unicharm Malaysia Trading Sdn Bhd; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Unicharm Malaysia Trading Sdn Bhd is seeking a seasoned Sales/Trade Marketing professional to lead channel growth and translate marketing strategies into channel programs. You will collaborate with marketing to set trade goals and drive annual volume and profit plans, while overseeing trade spend and POS materials.

Responsibilities include planning and evaluating trade activity calendar, channel and retailer data analysis, space management, distribution expansion, and helping with new product

Qualifications

• Graduate in Business Administration or Marketing.
• 5-7 years of sales experience in FMCG.
• Minimum 3-4 years in trade marketing.
• Excellent English communication skills.

Responsibilities

• Responsible for planning, execution, and post evaluation of trade activity calendar to achieve sales target and brand objectives.
• Translate marketing strategies and objectives into channel strategies to maximise corporate profitability, sales and share growth.
• Develop, manage and control categories Point of Sales Material.
• Lead penetration of products in the market via category and space management.
• Monitor and increase distribution, improve off and on shelf presence, merchandising of display programs and materials.
• Conduct channel and retailer data analysis on sales and brand performance for sales and marketing reference forward months planning.
• Track trade spend and evaluate promotion effectiveness on account productivity.
• Assist new products listing and ensure speed to market as per plan, and develop contingency plan.
• Develop category product merchandising guideline and standards for effective retail.

Skills

Sales & Trade Marketing

Channel Management

Communication

Analytical Skills

Planogram

MS Office

Presentation Skills

Education

Bachelor's degree in Business Administration or Marketing

Tools

MS Office

Reporting tools

Market research systems

Job description

Driving growth to the channels and represents the sales function in the development of all sales strategies/tactics relating to these channels. Jointly responsible, with the marketing department, for establishing strategic trade goals and translating these goals into specific programs that will insure their achievement of the annual volume and profit plan.

Key responsibilities

Responsible for planning, execution, and post evaluation of trade activity calendar to achieve sales target and brand objectives.

Translate marketing strategies and objectives into channel strategies to maximise corporate profitability, sales and share growth.

Develop, manage and control categories Point of Sales Material.

Lead penetration of products in the market via category and space management.

Monitor and increase distribution, improve off and on shelf presence, merchandising of display programs and materials.

Conduct channel and retailer data analysis on sales and brand performance for sales and marketing reference forward months planning.

Track trade spend and evaluate promotion effectiveness on account productivity.

Assist new products listing and ensure speed to market as per plan, and develop contingency plan.

Develop category product merchandising guideline and standards for effective retail.

About you

Graduate in Business Administration or Marketing.

At least 5-7 years of sales related experience in FMCG company.

Minimum 3-4 years of trade marketing related experience.

Good communication skills in written, verbal and presentation.

Strong knowledge of MS Office and computer literacy.

Able to manage reporting tools systems and market research systems.

Excellent interpersonal skills in dealing with various people of different levels and departments within the company.

Creativity, innovation and strong analytical skills.

Excellent command in English.

Able to make planogram (added advantage).

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Manufacturing 101-1,000 employees

Unicharm’s mission is to realize a cohesive society where people and pets live in harmony alongside the global environment. Their vision is NOLA & DOLA (Necessity of Life with Activities & Dreams of Life with Activities), anchored by core values centered on innovation, ownership, and "Management with Resonance".

Unicharm’s mission is to realize a cohesive society where people and pets live in harmony alongside the global environment. Their vision is NOLA & DOLA (Necessity of Life with Activities & Dreams of Life with Activities), anchored by core values centered on innovation, ownership, and "Management with Resonance".