Trade Marketing Manager

SKINTIFIC Malaysia; Kuala Lumpur; On-site; MYR 78,000 - 120,000; Full time

Job summary

SKINTIFIC Malaysia is seeking a Trade Marketing Manager to develop and execute channel strategies for leading retailers in Kuala Lumpur. The role requires Mandarin fluency and strong collaboration with sales and marketing teams to drive in-store impact.

The ideal candidate has at least 2 years in trade marketing, a diploma in marketing, and proven ability to manage budgets, plan campaigns, and analyze market activity. A multitasking, proactive team player is preferred.

Qualifications

• Minimum 2 years in trade marketing management.
• Minimum 1 year managing Watsons/Guardian Trade Marketing Plans.
• Diploma in Business Studies/Marketing or related discipline.
• Excellent Mandarin fluency both written and spoken.
• Good communication in English & Malay.
• Proven track record in a similar position.
• Strong analytic skills.
• Good organization skills with multitasking and deadlines.
• Excellent teamwork spirit and time management.

Responsibilities

• Develop and implement trade marketing strategies to drive growth in market shares.
• Developing and implementing channel-specific marketing plans for assigned retailers.
• Manage trade marketing budget and ensure spend aligns with allocations.
• Collaborate with sales and marketing to roll out impactful in-store campaigns.
• Plan Joint Quarterly Marketing Plan and Joint Business Plan, TTL, ATL, BTL.
• Execute joint event planning: in-store, roadshows.
• Ensure timely and satisfactory client interactions.
• Work with cross-functional teams to ensure efficient execution.
• Build market knowledge and relay sales leads and competitor activity.

Skills

Trade marketing

Mandarin fluency

Analytical skills

Multitasking

Teamwork

Time management

Creative thinking

Communication

Market knowledge

Education

Diploma in Marketing

Job description

• Responsible for developing trade strategies and executing the Trade Marketing Plan in line with sales and marketing objectives, to drive growth in market shares.
• Developing and implementing channel-specific marketing strategies and plans for assigned retailers.
• Managing the trade marketing budget & ensure the sales achievement’s budget matches expenses allocations.
• Work closely with the sales team & marketing team to roll out impactful in-store campaigns and expand the distribution channel.
• Continuous understanding on external factors and competitors’ activities of the channel & category.
• Improving brand presence and campaign execution across trade through excellence in in- store planning, execution, and tracking in alignment with the annual marketing priorities.
• To plan Joint Quarterly Marketing Plan.
• To plan Joint Business Plan, TTL, ATL, BTL Plan.
• To execute joint event planning: in-store, roadshows.
• Responsible to ensure that client interaction with Company is conducted in a timely and satisfactory manner.
• Work closely with the cross-functional teams (e.g. Marketing, Operation and Supply Chain Management) to ensure efficient and effective execution.
• Continuously build market knowledge and refer sales leads, customer feedback, and information on competitor activity to appropriate contacts within the organization.

Qualifications

• Minimum 2 years’ and above experience in trade marketing manager role.
• Minimum 1 year in managing Watsons/ Guardian Trade Marketing Plan.
• Minimum Diploma in Business Studies/ Marketing or any related discipline.
• Excellent Mandarin fluency both written and spoken is a must as this roles will required to liaise with Mandarin-speaking clients and partners.
• Good communication skills in English & Malay.
• Proven track record in similar position.
• Strong analytic skills.
• Good organization skills with the ability to handle multitasks concurrently and meet deadlines.
• Excellent teamwork spirit and time management skills.
• Creative thinking and generate relevant ideas for brainstorming sessions.