Trade Marketing Manager

Asahi Holdings Southeast Asia Sdn Bhd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Asahi Holdings Southeast Asia Sdn Bhd is seeking a Trade Marketing Manager to drive and execute trade marketing initiatives across multiple channels. The role will collaborate with Sales, Marketing, and Distributor teams to strengthen brand visibility and sales growth, ensuring in-market activities align with business objectives.

The ideal candidate has a minimum of five years in trade marketing within FMCG, beverages, or consumer goods, and a solid understanding of channel execution and

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related discipline.
• Minimum 5 years in Trade Marketing, Channel Marketing, Brand Activation, or FMCG roles.
• Experience in beverage/alcohol categories is a plus.
• Strong understanding of trade marketing principles and channel execution.
• Excellent communication and project management skills.

Responsibilities

• Develop and execute trade marketing plans, promotions, and activation programs aligned with brand and sales strategies.
• Support channel activation initiatives across on-trade and off-trade channels to improve brand visibility and customer engagement.
• Coordinate with Sales teams, distributors, and external agencies to ensure smooth execution of trade activities.
• Manage POSM development, deployment, and merchandising activities in line with brand guidelines.
• Monitor market trends and competitor activities to provide insights for commercial decisions.
• Track trade marketing activities, budgets, and campaign effectiveness.
• Collaborate with cross-functional teams including Sales, Marketing, Finance, and Supply Chain.

Skills

Communication

Project management

Stakeholder management

Education

Bachelor’s Degree in Marketing / Business Administration

Tools

MS Office (Excel/PowerPoint/Word)

Job description

The Trade Marketing Manager will support the development and execution of trade marketing initiatives to strengthen brand visibility, drive sales growth, and enhance market presence across assigned channels. The role will work closely with Sales, Marketing, and Distributor teams to execute effective in-market activities aligned with business objectives.

Key Responsibilities

• Develop and execute trade marketing plans, promotions, and activation programs aligned with brand and sales strategies.
• Support channel activation initiatives across on-trade and off-trade channels to improve brand visibility and customer engagement.
• Coordinate with Sales teams, distributors, and external agencies to ensure smooth execution of trade activities.
• Manage POSM development, deployment, and merchandising activities in line with brand guidelines.
• Monitor market trends, competitor activities, and provide insights to support commercial decisions.
• Track trade marketing activities, budgets, and campaign effectiveness.
• Collaborate with cross-functional teams including Sales, Marketing, Finance, and Supply Chain.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or related discipline.
• Minimum 5 years of experience in Trade Marketing, Channel Marketing, Brand Activation, or FMCG commercial roles. Candidates should be comfortable working in an alcohol-based organization and supporting alcohol beverage brands.
• Experience in the beverage, alcohol, FMCG, or consumer goods industry will be an advantage.
• Good understanding of trade marketing principles, customer engagement, and channel execution.
• Strong communication, project management, and stakeholder management skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Ability to work independently with strong attention to detail and execution focus.