TikTok & Social Commerce Growth Lead

abbott; Selangor; On-site; MYR 78,000 - 134,000; Full time

Job summary

Abbott is seeking a Social Commerce Content Specialist in Malaysia (Selangor) to drive brand consideration, engagement, and sales through a scalable social media content ecosystem, with a strong focus on TikTok and social commerce. You will collaborate with agencies, creators, affiliates, and cross-functional teams to develop high-quality, brand-led content and livestream guidelines.

You will lead content development for TikTok and other channels, onboard creators, support affiliate programs,

Qualifications

• 3-5 years of experience in social media, content marketing, creator marketing, influencer marketing, or ecommerce content management.
• Experience managing content agencies and external creative partners.
• Hands-on experience with TikTok content ecosystems and creator partnerships.
• Experience supporting social commerce or livestream programs is highly desirable.
• Would consider people with a Design background that understand visual hierarchy.

Responsibilities

• Develop scalable content production plans across social media platforms, particularly TikTok.
• Drive growth in content volume while maintaining brand consistency and quality standards.
• Identify content opportunities based on social trends, audience insights, platform best practices and A/B testing experiments.
• Monitor content performance and recommend optimization actions to improve engagement, brand consideration and business impact (sales).
• Lead the creation of brand-led content strategies for TikTok and other social commerce channels.
• Develop content briefs, campaign concepts, and creative frameworks aligned with brand objectives.
• Ensure all content reflects brand positioning, tone of voice, and key messaging.
• Work closely with agencies and creative partners to execute content plans effectively.
• Identify, onboard, and manage relationships with content creators, influencers, and affiliates.
• Collaborate with creators to produce authentic and engaging content that drives brand visibility and consideration.
• Develop creator content briefs and ensure execution aligns with brand standards.
• Support affiliate content programs to increase content output and social commerce impact.
• Partner with Ecommerce, Marketing, Commercial, and Legal teams to establish livestream content best practices.
• Develop and maintain livestream content guidelines, playbooks, and host training materials.
• Create standard operating procedures for livestreamers, creators, and agencies to ensure brand-compliant execution.
• Support the development of livestream scripts, product storytelling frameworks, and audience engagement approaches.
• Collaborate closely with Brand, Marketing, Ecommerce, Legal, Regulatory, and Customer Experience teams.
• Ensure content strategies support broader business objectives and campaign priorities.
• Align agency and creator activities with key product launches, promotional calendars, and ecommerce initiatives.
• Track KPIs related to content output, engagement, creator performance, brand consideration and most importantly sales.
• Analyze social media and livestream performance data to identify insights and opportunities.
• Provide regular recommendations to improve content effectiveness and operational efficiency.

Skills

Social media marketing

Content strategy

Creator marketing

Influencer marketing

Ecommerce content management

TikTok

Livestreaming

Project management

Stakeholder management

Job description

Abbott is seeking a Social Commerce Content Specialist in Malaysia (Selangor) to drive brand consideration, engagement, and sales through a scalable social media content ecosystem, with a strong focus on TikTok and social commerce. You will collaborate with agencies, creators, affiliates, and cross-functional teams to develop high-quality, brand-led content and livestream guidelines.

You will lead content development for TikTok and other channels, onboard creators, support affiliate programs,