TikTok Assistant Manager

ELITE BEAUTY ASIA (MALAYSIA) SDN. BHD; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

ELITE BEAUTY ASIA (MALAYSIA) SDN. BHD is seeking a TikTok & e-commerce lead to oversee our partnership with a TikTok sales enabler, ensuring our brand’s TikTok strategy drives sales and conversions through content and live streaming.

You will manage end-to-end TikTok Shop operations, coordinate campaigns, optimize for ROI, and align with brand. Collaborate with supply chain for stock, review performance content, monitor KPIs, and push data-backed improvements.

Qualifications

• 3+ years in TikTok/digital marketing with a strong focus on e-commerce & performance marketing.
• Hands-on experience with TikTok Shop operations (product listing, live selling, promo management).
• Proven track record of driving sales via TikTok (not just engagement metrics).
• Strong understanding of TikTok Ads Manager and conversion tracking.
• Analytical mindset—ability to interpret sales data and optimize campaigns accordingly.
• Familiarity with Malaysian TikTok trends, buyer behavior, and local influencer partnerships

Responsibilities

• Lead the end-to-end TikTok Shop operations, including product listings, promotions, and live-selling strategies.
• Ensure seamless integration between TikTok campaigns and e-commerce sales performance, optimizing for conversions.
• Collaborate with supply chain & warehouse teams to manage stock availability for TikTok-driven promotions.
• Act as the primary liaison between the brand and the TikTok sales enabler, ensuring campaigns are sales-focused.
• Review and approve performance-driven content that aligns with sales targets.
• Monitor sales KPIs (conversion rates, CTR, TikTok Shop GMV, ROI) and push for data-backed improvements.
• Adjust ad spend, targeting, and content strategies based on real-time sales performance.
• Conduct A/B testing on creatives, CTAs, and promotions to boost conversion rates.
• Stay ahead of TikTok shopping trends, algorithm updates, and competitor strategies in the Malaysian market.
• Advise on TikTok Shop features (vouchers, flash sales, affiliate marketing) to drive sales.
• Provide weekly/monthly sales performance reports, highlighting growth opportunities.
• Present insights to leadership on TikTok’s impact on revenue and recommend scaling strategies.

Skills

TikTok Ads

E-commerce

Performance Marketing

Campaign Optimization

Data Analytics

Education

Bachelor's degree in Marketing

Tools

TikTok Shop

TikTok Ads Manager

Job description

To oversee our partnership with a TikTok sales enabler, ensuring our brand’s TikTok strategy not only engages but drives sales and conversions through content & live streaming. You will bridge the gap between TikTok sales enabler, optimizing campaigns for maximum ROI while maintaining brand alignment.

Responsibilities:

Lead the end-to-end TikTok Shop operations, including product listings, promotions, and live-selling strategies.

Ensure seamless integration between TikTok campaigns and e-commerce sales performance, optimizing for conversions.

Collaborate with supply chain & warehouse teams to manage stock availability for TikTok-driven promotions.

Agency Coordination & Performance-Driven Campaigns

Act as the primary liaison between the brand and the TikTok sales enabler, ensuring campaigns are sales-focused (not just engagement).

Review and approve performance-driven content (shoppable videos, live streams, influencer collabs) that aligns with sales targets.

Monitor sales KPIs (conversion rates, CTR, TikTok Shop GMV, ROI) and push for data-backed improvements.

Adjust ad spend, targeting, and content strategies based on real-time sales performance.

Conduct A/B testing on creatives, CTAs, and promotions to boost conversion rates.

Trend & Platform Expertise for E-Commerce

Stay ahead of TikTok shopping trends, algorithm updates, and competitor strategies in the Malaysian market.

Advise on TikTok Shop features (vouchers, flash sales, affiliate marketing) to drive sales.

Reporting & Stakeholder Management

Provide weekly/monthly sales performance reports, highlighting growth opportunities.

Present insights to leadership on TikTok’s impact on revenue and recommend scaling strategies.

Requirements:

3+ years in TikTok/digital marketing with a strong focus on e-commerce & performance marketing.

Hands-on experience with TikTok Shop operations (product listing, live selling, promo management). · Proven track record of driving sales via TikTok (not just engagement metrics).

Strong understanding of TikTok Ads Manager and conversion tracking.

Analytical mindset—ability to interpret sales data and optimize campaigns accordingly.

Familiarity with Malaysian TikTok trends, buyer behavior, and local influencer partnerships

Immediate availability is highly preferred.

BZU BZU is a holistic family care brand originated from Singapore and currently have presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.

Hair & Beauty Services 11-50 employees

BZU BZU is a holistic family care brand originated from Singapore and currently have presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.