Territory Medical Representative — Multi-Channel Impact

Boehringer Ingelheim; Klang City; On-site; MYR 72,000 - 108,000; Full time

Job summary

Boehringer Ingelheim is seeking a Medical Representative to drive sales and deliver exceptional customer experience in the Selangor region. You will manage territory performance, ensure product availability, and develop MCCPs using Veeva CRM and related tools.

The role requires proactive stakeholder engagement with healthcare professionals and adherence to compliance guidelines. The successful candidate will leverage multi-channel strategies, maintain data accuracy in Veeva, and collaborate with

Qualifications

• Bachelor's degree required.
• Industry and product knowledge preferred.
• Experience in healthcare field is beneficial.
• Strong selling skills across channels.
• CRM experience required.

Responsibilities

• Achieve sales targets in the assigned territory.
• Maintain product availability and formulary listing.
• Plan MCCPs and ensure effective message execution.
• Engage with HCPs using Veeva tools.
• Provide exceptional customer experience and compliance.

Skills

MCCP execution

CRM experience

Communication skills

IT literacy

Direct healthcare selling

Self-development mindset

Education

Bachelor's degree

Tools

Veeva CRM

Veeva Engage

Job description

As a Medical Representative, you will be:

• Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target customers, meet/exceed sales targets for assigned product(s) within the allocated territory and achieve related quantitative/ qualitative field force KPIs
• Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements(e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed

The Position

As a Medical Representative, you will be:

• Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target customers, meet/exceed sales targets for assigned product(s) within the allocated territory and achieve related quantitative/ qualitative field force KPIs


• Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements(e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed

Duties & Responsibilities:

• Sales Achievement in the assigned territory
  
  
  
  • Territory sales accountability (e.g. sales value, units, market share% etc.)
  
  
  • Ensure formulary listing and availability of BI products as required
  
  
  • Create demand/ generate prescriptions for promoted products by utilizing the available resources/tools/ channels and trained behaviours
  
  
  • Identify opportunities to grow/expand relevant customer universe for BI promoted brands
  
  
  
  
  


• Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence
  
  
  
  • Maintain an accurate and complete customer (email address, other contact info) data base in Veeva
  
  
  • Develop, validate and execute MCCPs for the allocated territory to maximize BI Business and ensure achievement of sales targets / objectives with particular focus on message execution (reach, frequency, call duration)
  
  
  • Comprehend, integrate and execute ICPs into MCCPs
  
  
  • Plan logistics to ensure execution of MCCPs and that high value customers (Gain, Build, Defend) are seen with the required Reach and Frequency, F2F and S2S
  
  
  • Locally mandated reports 9e.g. competitor surveillance) are completed accurately, in full and submitted on time
  
  
  
  
  


• Orchestrate Exceptional Customer Experience
  
  
  
  • Communicate with relevant BI customer facing roles (marketing, MSLs etc.) and work interdependently to ensure customer experience is personalized and relevant to them
  
  
  • Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), FuR function (send emails)
  
  
  • Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
  
  
  • Identify customers' preferred communication channels, directing appropriate resources (face to face calls, Veeva Engage, phone calls, follow-up emails, BI one website, webinars, OneMessage, Adobe campaigns) to fulfill the Customers' needs
  
  
  • Management/development of assigned Key Opinion Leaders (KOLs) and Coordination with relevant Medical Societies / Institutions
  
  
  
  
  


• Superior Customer Engagement Capability (Knowledge & Skills)
  
  
  
  • Effective Knowledge depth (Disease, Clinical Trials, Product, Marketing Strategy, Competitor intelligence and Environment) to communicate confidently and competently with customers
  
  
  • Effective Customer Engagement Skill profiency (Hybrid CEM, CSM, CEM Situational, ECiP, Engaging Customers with FuE etc.)
  
  
  • Knowledgeable across the 7 Hybrid CEM steps and 33 behaviors. Able to execute assigned Marketing strategies (e.g. messaging/ product presentations, overcoming objections etc.) within the customers' preferred communication channel
  
  
  • Digitally fluent / tech savvy, able to reliably utilize CRM/ Veeva, undertake pre-Call set-up of digital platforms (e.g. Veeva Engage)
  
  
  • Capable and confident in Presenting to Groups of customers, both face to face / screen to screen
  
  
  
  
  


• Comply with local regulations, industry and the BI Code of Conduct
  
  
  
  • Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct
  
  
  • Take prompt and necessary actions on issues of compliance and Pharmacovigilance
  
  
  • Be a role model in compliance with local regulations, industry and the BI Code of Conduct
  
  
  
  
  


• Regular Reporting
  
  
  
  • Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time
  
  
  
  
  

Requirements:

• Bachelor's degree
  Competencies required:


• Industry and product knowledge


• Selling skills applied across a diverse range of channelsMulti Channel Cycle Planning (MCCP) and execution


• Customer Relationship Management


• Self development / learning


• Communication skillsPlanning and organizing skills to collaborate with other customer facing personnel


• IT literacy


• Direct selling experience in healthcare industry is advantageous

Our Company Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com. Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com