Medical Representative - GH

Boehringer Ingelheim; Klang City; On-site; MYR 72,000 - 108,000; Full time

Job summary

Boehringer Ingelheim is seeking a Medical Representative to drive sales and deliver exceptional customer experience in the Selangor region. You will manage territory performance, ensure product availability, and develop MCCPs using Veeva CRM and related tools.

The role requires proactive stakeholder engagement with healthcare professionals and adherence to compliance guidelines. The successful candidate will leverage multi-channel strategies, maintain data accuracy in Veeva, and collaborate with

Qualifications

• Bachelor's degree required.
• Industry and product knowledge preferred.
• Experience in healthcare field is beneficial.
• Strong selling skills across channels.
• CRM experience required.

Responsibilities

• Achieve sales targets in the assigned territory.
• Maintain product availability and formulary listing.
• Plan MCCPs and ensure effective message execution.
• Engage with HCPs using Veeva tools.
• Provide exceptional customer experience and compliance.

Skills

MCCP execution

CRM experience

Communication skills

IT literacy

Direct healthcare selling

Self-development mindset

Education

Bachelor's degree

Tools

Veeva CRM

Veeva Engage

Job description

Job Profile Overview

As a Medical Representative, you will orchestrate exceptional customer experience, adhere to compliance, and drive sales within your assigned territory.

Responsibilities

• Sales Achievement in the assigned territory
  • Territory sales accountability (sales value, units, market share% etc.)
  • Ensure formulary listing and availability of BI products
  • Create demand/generate prescriptions for promoted products by utilizing available resources/tools/ channels and trained behaviours
  • Identify opportunities to grow/expand relevant customer universe for BI promoted brands
• Plan, co‑create and execute Multi Channel Cycle Plans (MCCPs) with excellence
  • Maintain an accurate and complete customer data base in Veeva
  • Develop, validate and execute MCCPs for the allocated territory to maximize BI business and ensure achievement of sales targets/objectives with particular focus on message execution (reach, frequency, call duration)
  • Comprehend, integrate and execute ICPs into MCCPs
  • Plan logistics to ensure execution of MCCPs and that high value customers are seen with required Reach and Frequency, F2F and S2S
  • Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time
• Orchestrate Exceptional Customer Experience
  • Communicate with relevant BI customer‑facing roles (marketing, MSLs etc.) and work interdependently to ensure customer experience is personalized and relevant to them
  • Proficiency in utilizing Veeva resources; Engage (scheduling, launching meetings, group calls, sharing content), Event Management (recording events), survey function (conduct surveys), FuR function (send emails)
  • Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms
  • Identify customers' preferred communication channels, directing appropriate resources to fulfill the Customers' needs
  • Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies / Institutions
• Superior Customer Engagement Capability (Knowledge & Skills)
  • Effective knowledge depth (disease, clinical trials, product, marketing strategy, competitor intelligence and environment) to communicate confidently with customers
  • Effective customer engagement skill proficiency (Hybrid CEM, CSM, etc.)
  • Knowledgeable across the 7 Hybrid CEM steps and 33 behaviors; able to execute assigned marketing strategies within the customer's preferred channel
  • Digitally fluent / tech savvy, able to reliably utilize CRM/Veeva and pre‑call set‑up of digital platforms
  • Capable and confident in presenting to groups of customers, both face to face and screen to screen
• Comply with local regulations, industry and the BI Code of Conduct
  • Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the BI Code of Conduct
  • Take prompt and necessary actions on issues of compliance and Pharmacovigilance
  • Be a role model in compliance with local regulations, industry and the BI Code of Conduct
• Regular reporting
  • Locally mandated reports (e.g. competitor surveillance) are completed accurately, in full and submitted on time

Requirements

• Bachelor's degree
• Industry and product knowledge
• Strong selling skills across diverse channels, including Multi Channel Cycle Planning (MCCP) and execution
• Customer Relationship Management experience
• Self‑development / learning mindset
• Excellent communication, planning and organizing skills to collaborate with other customer‑facing personnel
• IT literacy
• Direct selling experience in healthcare industry is advantageous