Senior Manager, Group Events

Affin Bank Berhad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

AFFIN Bank Berhad is seeking a skilled Public Relations professional to enhance corporate reputation across media and public audiences in Malaysia. The role focuses on media relations, crisis communications, and strategic messaging to support the bank’s brand and mission.

You will build journalist relationships, craft press materials, manage publications, and oversee crisis plans while coordinating with senior leadership to protect and promote AFFIN’s corporate image.

Qualifications

• Bachelor’s degree in PR, mass comm, journalism or related field.
• Minimum 5 years of experience in media relations, PR or corporate communications.
• Proven track record of developing and executing media campaigns and managing relationships.
• Experience crafting speeches, press releases and communications for senior executives.
• Strong understanding of media landscape across print, digital and broadcast.

Responsibilities

• Develop and manage media relations to enhance corporate reputation.
• Draft sophisticated press releases, media kits, and speeches for top management.
• Monitor media coverage and identify trends to inform strategy.
• Plan and oversee crisis communications and response templates.
• Coordinate PR campaigns with events, sponsorships, and publications.

Skills

Excellent writing

Editing

Public speaking

Media relations

Crisis communications

Organizational skills

Social media knowledge

Strategic thinking

Ethical discretion

Education

Bachelor’s Degree in Public Relations, Mass communication, Journalism, or related field

Job description

Create your future with Affin! You too can make a difference. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don’t just stay at the forefront of the industry – you can make a difference too.

Job Purpose

To enhance AFFIN corporate reputation in all media and public relations efforts, ensuring consistent, transparent, and impactful communication across all channels. The role focuses on building meaningful media relationships, crafting strategic narratives, and navigating complex communication landscapes to protect and promote the Bank’s brand and mission.

Key Responsibilities

Media Relations

Forge a strong, long-term relationships with journalists, editors, and media outlets. Draft a sophisticated, engaging press release that amplify Bank’s achievements and initiatives. Prepare and distribute high-quality media kits, holding statements, fact sheets, and speeches for AFFIN’s Group CEO’s and Top Management. Serve as the primary point of contact for media inquiries, proactively pitching stories to secure meaningful media coverage. Monitor and analyses media coverage, identifying trends and insights related to the Bank, competitors, and industry developments. Manage all media engagements, ensuring timely delivery of impactful content for print and broadcast platforms Stay ahead of industry trends and market updates, leveraging insights to shape communication strategies and identify opportunities for media engagement Maintain a comprehensive, up-to-date media contact list and establish regular touchpoints with media professional through visit and networking Organise media conferences a, ensuring seamless coordination and timely responses to media and queries. Foster strong relationships with media professionals through planned activities and events. Develop and maintain a comprehensive Media Policy to provide clear guidelines for managing media interactions, ensuring consistent messaging, and addressing potential issues effectively. This policy will serve as a framework for handling media inquiries, disseminating information, and mitigating risks related to public communication.

Public Relation Strategy

Design and implement PR campaign that aligns with the Bank corporate objectives and values Plan the Bank’ participation in industry forums, public events and sponsorship opportunities Manage online publication or printing projects, ensuring deliverables are completed on time and within budget.

Publications

Oversee the execution of in-house publications, ensuring accuracy and timely delivery within stipulated deadlines. Manage online publication or printing projects, ensuring deliverables are completed on time and within budget.

Public Relations

Plan, coordinate, and execute itineraries and programs related to the company’s publicity activities. Serve as emcee for corporate events as and when required.

Crisis Communications

Develop and maintain a comprehensive Crisis Communication Plan and Response Templates to manage potential crises effectively.

Job Requirements

• Bachelor’s Degree in Public Relations, Mass communication, Journalism, or related field.
• Minimum 5 years of experience in media relations, public relations, or corporate communications preferably within the banking or financial service industry.
• Proven Track record of developing and executing successful media PR campaign and managing media relationships
• Experience in crafting speeches, press release and communication materials for senior executive
• Strong understanding of the media landscape, including print, digital and broadcast platforms
• Hands-on experience with crisis communication planning and execution
• Excellent writing, editing and public speaking skills

Skills, Knowledge and Personal Characteristics & Behaviour

• Expertise in building and maintaining media networks to ensure positive coverage and influence
• Confident and articulate communicator with experience as an emcee
• Strong organizational skills with the ability to handle multiple projects and deadlines simultaneously.
• Strong organizational skills and keen attention to detail
• Knowledge of social media platforms and digital communication tools to amplify messaging
• Familiarity with industry-specific regulations and compliance standards in banking and financial services
• Awareness of emerging trends in media, technology, and consumer behavior to inform strategies.
• Proactive and Resourceful
• Creative & Innovative
• Resilient & Adaptable
• Collaborative
• Ethical and Discreet

People are the heart of AFFIN BANK. We have a positive and supportive environment where we celebrate people’s personal growth and encourage them to be the best versions of themselves, both in the workplace and in their community. Join AFFIN as we evolve to become a financial institution of the future, embracing innovation and technology to deliver unrivaled customer service. We're looking for colleagues who share our values and are ready to live them every day. Explore the exciting opportunities and make a real impact on the future of finance. Come be a part of our journey today!

"Always About You"

At AFFIN, we strive to always connect and engage with our customers, to understand their changing needs and aspirations better. It represents our passion and commitment to the community we operate in, enabling us to quickly respond to changes and provide a personalised experience. At AFFIN, our people are aligned to our values of customer centricity, creativity and value creation. Our tagline “Always about you”, was crafted to drive loyalty and build our reputation as a creative and innovative financial organisation. Our people are at the heart of what we do and remain the focus of our customer centric culture. It’s about the initiatives we take in understanding and prioritising our stakeholders; our customers, employees and shareholders. As we venture through this metamorphosis journey, we are aware of their ever-changing needs and are embracing the new ways of this digital dimension. We put our hearts and minds into everything we do, to ensure that everyone we touch, receives unrivalled customer service.