Strategic Partnership Manager

Private Advertiser; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Private Advertiser in Kuala Lumpur is seeking a Strategic Partner Development Executive/Manager to grow external business partnerships, including CPA networks, DSPs, agencies, and media owners. You will source, negotiate, manage, and evaluate third-party channels to drive growth and performance.

Role requires at least 2 years in partnerships or related fields, strong negotiation and relationship skills, and fluency in English and Chinese with Bahasa Malaysia a plus. On-site in Malaysia preferred.

Qualifications

• At least 2 years of experience in business development, strategic partnerships, or agency/vendor management.
• Familiarity with CPA, CPL, revenue share, sponsorships and outsourced marketing models.
• Good understanding of digital marketing channels including Meta Ads, Google Ads, TikTok and DSPs.

Responsibilities

• Identify and develop strategic partnership opportunities across Malaysia and regional markets.
• Source, onboard, and manage third-party partners including CPA networks, DSPs, agencies, media owners, and KOL agencies.
• Negotiate partnership terms, pricing structures, and campaign deliverables to maximize ROI.
• Evaluate partner performance, traffic, conversions, and cost efficiency.
• Collaborate with internal marketing, creative, finance and operations teams for campaign execution.
• Maintain records of partner details, contracts and payments; monitor performance to adjust partnerships.
• Build long-term relationships and identify new growth opportunities while ensuring compliance.

Skills

Negotiation

Relationship management

Data-driven decisions

Digital marketing knowledge

Bilingual English/Chinese

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

We are looking for a Strategic Partner Development Executive / Manager to manage and grow external business partnerships, including outsource marketing suppliers, CPA networks, DSP partners, sponsorship partners, agencies, media owners, KOL agencies, and strategic business collaborations.

This role is responsible for sourcing, negotiating, managing, and evaluating third-party marketing and partnership channels to drive growth and business performance.

Key Responsibilities

Identify and develop strategic partnership opportunities across Malaysia and regional markets.

Source, onboard, and manage third-party partners, including CPA networks, DSPs, agencies, media buyers, KOL agencies, sponsorship partners, and outsourced marketing vendors.

Negotiate partnership terms, pricing structures, CPA arrangements, fixed budgets, revenue-sharing models, sponsorship packages, and campaign deliverables.

Evaluate partner quality, traffic and lead quality, conversion performance, cost efficiency, and overall ROI.

Collaborate with internal marketing, creative, finance, and operations teams to ensure smooth and effective campaign execution.

Maintain accurate records of partner information, contracts, campaign details, performance reports, and payment tracking.

Monitor partner and supplier performance and recommend whether to scale, pause, renegotiate, or terminate partnerships based on performance and business results.

Build and maintain long-term relationships with reliable partners while continuously identifying new business and growth opportunities.

Ensure all partnerships comply with company policies, brand standards, contractual requirements, and applicable compliance guidelines.

Prepare weekly reports covering the partner pipeline, active partnerships, campaign performance, key results, and next-step action plans.

Requirements

At least 2 years of experience in business development, strategic partnerships, affiliate management, media buying partnerships, or agency/vendor management.

Strong negotiation, communication, and relationship management skills.

Familiarity with CPA, CPL, revenue share, fixed-fee sponsorships, outsourced marketing, and digital advertising models.

Good understanding of digital marketing channels, including Meta Ads, Google Ads, TikTok, DSPs, affiliate marketing, KOLs, sponsorships, and media buying.

Ability to evaluate partner performance based on data, costs, conversions, and ROI.

Strong sense of ownership, execution skills, and follow-up discipline.

Willingness to work on-site in Malaysia.

Proficiency in English and Chinese is required. Bahasa Malaysia is an added advantage.