Strategic Market & Competitive Intelligence Analyst

Prism+

Kuala Lumpur

On-site

MYR 60,000 - 120,000

Full time

5 days ago

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Job summary

PRISM+ seeks a Market Intelligence Analyst to plan and execute market and competitive intelligence projects across product categories, from defining the research question to final recommendations. You will track competitor pricing, discounts, bundles and promotions, monitor products and customer requests, and collate data from internal teams and external sources.

You will analyze data to produce actionable insights for Marketing and Product and deliver periodic reports to management with clear

Qualifications

Degree in Business, Marketing, Economics, Data Analytics or related field.
Experience leading market research or competitive intelligence projects.
Ability to translate data into actionable insights.
Strong Excel/Sheets and BI dashboard experience.
Excellent written and verbal communication skills.
Commercial awareness across marketing and product functions.
Ability to work independently with minimal supervision.
High attention to detail and data integrity.

Responsibilities

Plan and execute market and competitive intelligence projects end to end across all product categories.
Track and maintain records of competitor pricing, discounts, bundles and promotional activity.
Monitor competitor products and market demand, documenting feature gaps and customer requests.
Gather, verify and triangulate data from multiple sources and internal teams.
Analyze data to produce insights to support Marketing and Product decisions.
Build and maintain trackers, dashboards, and reports with data accuracy and security.
Prepare and present periodic and ad-hoc reports summarising findings and recommendations.
Identify and escalate material competitor developments requiring timely response.