Strategic Business Development Lead - Food & Growth

QL Kitchen Sdn Bhd; Shah Alam; On-site; MYR 90,000 - 150,000; Full time

Job summary

QL Kitchen Sdn Bhd is seeking a results-driven Business Development Manager to identify growth opportunities across markets, partnerships, and new channels in the food manufacturing sector. You will analyze market trends, monitor competitor activity, develop strategies with R&D and production, and negotiate contracts to grow revenue while ensuring profitability.

Operate across bulk, institutional, and export channels, build strong client relationships, and report performance insights to

Responsibilities

• Analyze market trends, competitor activity, consumer preferences, and sales data.
• Identify new business opportunities, selling possibilities, and potential threats in the food manufacturing sector.
• Analyse sales performance, customer needs, and market demands.
• Monitor competitor pricing, promotions, and product developments.
• Provide management with regular market insights and business recommendations.
• Build and maintain strong relationships with existing and potential clients.
• Ensure excellent customer service, address customer inquiries, and manage client accounts effectively.
• Identify, pursue, and develop new business opportunities across target market segments — including bulk and institutional (e.g., schools, offices), food service (HORECA) operators, private label / contract manufacturing (OEM), other retail chains / distribution channels, and export markets (regional expansion into overseas retail, food service, and distribution partners).
• Set and achieve new revenue targets from BDM-initiated business, distinct from the existing FamilyMart revenue base.
• Monitor performance against targets and take corrective action as needed to meet or exceed growth goals.
• Develop and implement business strategies to convert identified opportunities into sustainable new revenue streams.
• Collaborate with product development teams to create or improve food products that meet market demands and consumer preferences.
• Co-ordinate with internal business support from R&D, Production, QAQC and related functions to ensure smooth and efficient operations to support the business growth plan.
• Manage budgets and expenses related to business development initiatives, while ensuring that profitability goals are met.
• Prepare simple client-facing sales and marketing materials (e.g., proposal decks, product visuals, one-pagers) using AI-assisted design tools, in the absence of a dedicated marketing function.
• Coordinate with external agencies or internal counterparts for larger-scale campaigns as needed.
• Manage budgets and expenses related to business development initiatives, while ensuring that profitability goals are met.
• Negotiate commercial terms and agreements with clients, distributors, and partners in support of business growth objectives.
• Ensure all contracts are reviewed by Legal prior to execution and monitor adherence to agreed terms post-signing.

Job description

QL Kitchen Sdn Bhd is seeking a results-driven Business Development Manager to identify growth opportunities across markets, partnerships, and new channels in the food manufacturing sector. You will analyze market trends, monitor competitor activity, develop strategies with R&D and production, and negotiate contracts to grow revenue while ensuring profitability.

Operate across bulk, institutional, and export channels, build strong client relationships, and report performance insights to