Store Manager

Longchamp; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Longchamp in Kuala Lumpur seeks an experienced Store Manager to lead the concession, delivering exceptional customer experiences and driving sales in line with the brand’s image. You will manage a sales team, coach high performers, and ensure smooth daily operations while maintaining VM standards.

The role requires strong leadership, clienteling focus, and a deep understanding of local customers and market dynamics to achieve monthly and quarterly goals.

Qualifications

• Fluent English and Chinese language skills.
• Strong leadership and team management abilities.
• Excellent customer service and clienteling mindset.
• Ability to meet sales targets and drive store performance.
• Knowledge of CRM and store operations.

Responsibilities

• Be a true Ambassador of the Maison Longchamp: deploy the brand’s history, image and passion for Longchamp products and communicate this to clients and the team.
• Drive the team: motivate, build belonging, ensure collaboration and uphold brand values.
• Increase sales according to Longchamp strategy: set monthly targets and achieve store and individual goals.
• Be the main contact for Stockmann: discuss news, events, forecasts with the partner.
• Maximize sales potential through visual merchandising, exceptional customer service and strategic initiatives.
• Develop the client base by embracing clienteling and CRM to grow existing and new customers.
• Monitor stock organization and flow of merchandise, manage inventories and supplies.
• Team management: coach, recruit, train, evaluate, and ensure KPI-driven performance.
• Maintain a clean and organized store space in line with brand guidelines and safety regulations.
• Exceed behavioral requirements: grooming, brand knowledge, trainings, and cross-functional collaboration.
• Master Longchamp’s tools and procedures from cash register to CRM and training apps.

Skills

Fluent English

Fluent Chinese

Team leadership

Customer service

Sales coaching

CRM experience

Stock management

Tools

CRM

Cash register

Job description

As a true Ambassador of the Maison Longchamp, you represent the brand’s image and its values of Energy, Authenticity, Team Spirit and Sustainability. You offer each customer a unique and personalized experience and pass on our values, our heritage, and our creativity.

You are responsible for the overall management of the point of sale. You ensure that sales objectives are achieved, manages the sales team and optimizes daily store operations.

Main responsibilities

• Be a true Ambassador of the Maison Longchamp: deploy the brand’s history, image and passion for Longchamp products and naturally convey this to clients and to the team, make sure each client receives an unforgettable shopping experience, keep the concession running smoothly in line with the brand’s image.
• Drive the team: lead the team by developing motivation, sense of belonging and involvement, ensure people collaborate, share information and work for the good of the team, understand and respect the values of Longchamp and pass them to the team.
• Increase sales according to the Longchamp strategy: maximize the business potential of the concession, set monthly sales targets with the help of your hierarchy, achieve the store and individual sales targets.
• Be the main contact for Stockmann: regularly discuss with Stockmann about news, events, sales forecasts or any other available information.

Main missions

• Maximize sales potential: drive sales through effective visual merchandising (with the help of the VM referent), ensure exceptional customer service and propose strategic sales initiatives, analyze sales performance and implement corrective actions.
• Develop the client base: drive the team to fully embrace a clienteling culture of building strong and long-term relationship with clients, ensure an efficient use of the CRM, maximize the existing customer and enlarge the new client base.
• Monitor stock organization and flow of merchandise: manage stocks, inventories and supplies.
• Team management: coach the staff on excellence in customer service in alignment with company standards, motivate, retain and evaluate the team. Recruit, train, and develop the team. Analyze and control the KPIs of the concession and implement necessary measures to improve performance and achieve sales objectives. Report any malfunction or problem encountered to your hierarchy. Respect equity between the staff.
• Maintain a clean and organized presentation of the store space: maintain the image of the concession, the back office and the stockroom, ensure the store is perfectly in line with the brand guidelines in terms of VM, appearance and atmosphere, respect company norms and procedures and adhere to security and health and safety regulations.
• Exceed all behavioral requirements: adhere to the grooming guidelines, always be informed on brand activities, locations, events and marketing activities, do all trainings on the Longchamp dedicated application. Collaborate with all the support function in the HQ.
• Master Longchamp’s tools and procedures: from the cash register to the CRM, through the training application, you master Longchamp’s tools and procedures. Understand, apply the company policies and procedures and ensure team members are informed accordingly.

Professional and interpersonal skills

• You speak fluently the local language, English, and Chinese.
• You have a true interest for the brand and our products.
• You have developed a strong understanding of the client needs.
• Your grooming is perfect and aligned with the brand’s image.
• You have an excellent knowledge of local customers and the target market.
• Excellent management and organizational skills, ability to adapt, strong results orientation.
• The collective success of the store is a driver for you.
• You are optimistic and sincere.
• Ability to manage a team, coaching skills to train and motivate.