Assistant Manager, e-Commerce Performance

U Mobile; Kuala Lumpur; On-site; MYR 100,000 - 130,000; Full time

Benefits offered by this job

Comprehensive medical, dental, optical, and insurance benefits

Flexi working hours arrangements

Child parental care leave

Special employee discounts for selected F&B brands

Job summary

A telecommunications company in Kuala Lumpur is seeking an experienced E-Commerce Specialist to drive online sales growth through innovative digital strategies. This role requires a blend of marketing expertise and business acumen, focusing on conversion optimization and cross-functional project collaboration. Ideal candidates have over 7 years of experience in business analysis and a strong grasp of campaign execution. The company offers a dynamic work environment with flexible hours and comprehensive benefits.

Qualifications

• 7+ years of relevant experience in business analysis.
• Fluency in written and spoken English.
• Ability to manage time-sensitive projects independently.

Responsibilities

• Develop and execute digital sales strategies for e-commerce channels.
• Conduct user research and competitive analysis.
• Manage digital performance marketing media campaigns.

Skills

A/B testing

Conversion Rate Optimization (CRO)

Campaign execution

Stakeholder management

Communication skills

Strategic mindset

Education

Bachelor’s degree in business and marketing

Job description

U Mobile Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Job Summary

E-Commerce Specialist that plays a critical role in driving online sales growth, conversion optimisation, and digital revenue performance. The role combines business acumen, marketing technology expertise and cross‑functional leadership to deliver solutions that directly accelerate the company’s commercial outcomes. You will translate business goals into scalable digital solutions and campaigns that will increase online revenue, improve conversion rates and strengthen customer acquisition and retention.

Day‑to‑Day Activities

• Develop and execute digital sales strategies that maximise revenue for owned e‑commerce channels.
• Act as e‑commerce platform expert and evangelist, driving channel improvements that enhance conversion and customer experience.
• Ensure all digital initiatives and campaigns are directly tied to revenue goals, sales KPIs and customer value metrics.
• Conduct user research and competitive analysis to identify new conversion opportunities, promotional strategies, pricing enhancements and advertising improvements.
• Partner with marketing, product, IT, agencies and operations to build exclusive promotions, optimised bundles and high‑impact campaigns for online channels.
• Establish SLAs, workflows and measurable KPIs for campaign execution and operational readiness (including logistics when required).
• Accelerate deployment of new technologies (e.g. live commerce, marketplace integrations) to reduce manual processes and shorten time‑to‑market.
• Collaborate cross‑functionally with marketing, product, partners, digital media agencies, IT and other operational teams to create exclusive promos and product bundles.
• Identify potential risks and dependencies upfront to mitigate issues with proper risk assessment and mitigation plans.
• Manage and optimise digital performance marketing media campaigns, ensuring cost efficiency while maximising sales impact based on set CPA.
• Drive digital customer acquisition and retention initiatives, leveraging CRM and digital tools to enhance lifetime value.
• Analyse digital sales funnels, creative performance and customer behaviour to identify opportunities for higher conversion and stronger media efficiency.
• Define and track e‑commerce KPIs to measure sales, conversion, retention and campaign performance.
• Track, monitor and analyse website and e‑commerce traffic flow, providing regular internal reports and insights.
• Generate insights and reports to inform strategic decision‑making regarding the digital experience.
• Coordinate with stakeholders, developers and partners to ensure timely launch of campaigns, content and platform enhancements.
• Oversee eShop operations and logistics, enabling smooth product launches, accurate promotional setup and efficient order fulfilment.

About You

• Bachelor’s degree in business and marketing related field.
• 7+ years of relevant experience in business analysis within a monetised functional area.
• Strong hands‑on experience with A/B testing, CRO and campaign execution.
• Proven experience working with multiple stakeholders across the organisation.
• Excellent communication skills at all levels and fluency in written and spoken English.
• Experience working in a global environment and with virtual teams.
• Ability to handle time‑sensitive projects independently and work within tight timelines.
• Strong strategic and business mindset with attention to detail and numerical insight.
• Disciplined in execution and follow‑up of campaigns to achieve desired results.
• Consensus builder that can collaborate effectively with cross‑functional teams.

Benefits

• Awarded for Most Preferred Employer in Telecommunication Industry (2022‑2024)
• Bronze Winner in Cross‑Generational Workforce Engagement (2024)
• Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff line & device subsidy
• Smart casual attire
• Child parental care leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B brands