Assistant Manager, Marketing Communications (Enterprise)

U Mobile; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Flexi working hours

Staff subsidies

Job summary

U Mobile is seeking a skilled marketing professional to drive brand strategy and campaigns. You will lead go-to-market initiatives, collaborate with internal teams, and manage campaigns across multiple channels to maximize reach and ROI.

The role requires strong analytical skills, cross-functional collaboration, and a proven track record in telco or consumer marketing. Hybrid working options are available with a dynamic team culture.

Qualifications

• Experience in developing and executing brand and marketing strategies.
• Strong analytical skills to interpret market trends and consumer insights.

Responsibilities

• Plan, develop, and execute go-to-market strategies to enhance brand awareness and customer acquisition across all touchpoints.
• Partner with internal stakeholders and cross-functional teams to create and implement channel marketing bundles, promotions, and marcom materials.
• Oversee the marketing calendar, project timelines, and promotional schedules to align initiatives with business objectives.
• Collaborate with external partners and agencies to conceptualize and execute campaigns across paid, owned, and earned media.
• End-to-end responsibility for campaign ideation and timely delivery from briefs to reports.
• Stay informed on competitor activities and market trends to develop data-driven marketing strategies.

Skills

Brand strategy

Campaign management

Market analytics

Cross-functional collaboration

PowerPoint proficiency

Communication

Education

Bachelor's degree in Marketing or related

Tools

Microsoft PowerPoint

Job description

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.

Let’s start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!

• Awarded For
• Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
• Bronze Winner in Cross-Generational Workforce Engagement (2024)
• Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

The Day-To-Day Activities

• Plan, develop, and execute go-to-market strategies to enhance brand awareness, customer acquisition through targeted marketing campaigns across all touchpoints.
• Partner with internal stakeholders and cross-functional teams to create and implement channel marketing bundles, promotions, and marcom materials that support business growth and maximize marketing ROI.
• Oversee the marketing calendar, project timelines, and promotional schedules to align marketing initiatives with business objectives and deadlines.
• Collaborate with external partners and agencies to conceptualize and execute marketing campaigns using paid, owned, and earned media, ensuring campaigns align with business goals.
• End-to-end responsibility for campaign ideation and timely delivery of all projects, such as brief templates, approvals, productions, sponsorships/partnerships, event management, reports, and so forth.
• Stay informed on competitor activities, market trends, and consumer/ business behaviour to develop data-driven marketing strategies and improve campaign effectiveness.

About You

• Bachelor’s degree in Business, Marketing, Advertising, or a related field.
• 5-8 years of experience in Business, Marketing, or Advertising, with prior experience in the telco industry being a strong advantage.
• Proven experience in developing and executing brand and marketing strategies, communication plans, and innovative campaigns.
• Strong analytical skills to interpret market trends, consumer insights, and behaviour.
• Passion for organizing branded events, with excellent project management skills.
• Ability to manage multiple projects and meet tight deadlines.
• High proficiency in Microsoft PowerPoint
• Strong interpersonal and communication skills (both verbal and written), discipline with attention to detail and teamwork mentality.
• Independent, proactive, and able to collaborate effectively with diverse stakeholders.

What’s Next ?

Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.