Specialist, Digital Performance

U Mobile Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and optical benefits

Flexi working hours

Employee discounts on selected brands

Smart casual dress

Parental leave

Transit access near Imbi/Bukit Bintang

F&B discounts

Job summary

A leading telecommunications company in Kuala Lumpur is seeking a Specialist in Digital Performance. This role involves planning, executing, and optimizing digital campaigns across Google, Meta, and TikTok. Candidates should have 3–5 years of experience in digital performance management and a strong analytical mindset to interpret data effectively. Excellent communication skills are essential for preparing reports and collaborating with internal teams and stakeholders. Join an innovative environment that values teamwork and creativity.

Qualifications

• 3–5 years of experience in digital performance or paid media.
• Strong knowledge of Google Ads, Meta Ads Manager, and TikTok Ads.
• Experience managing budgets and performance-driven KPIs.

Responsibilities

• Plan and execute digital performance campaigns across various platforms.
• Monitor and optimize campaign performance with analytics.
• Prepare reports and insights for stakeholders.
• Monitor daily campaign performance (CPC, CPA, CTR, CVR, ROAS, reach & frequency).
• Identify trends, anomalies, and opportunities, and proactively recommend optimizations.
• Conduct A/B testing across creatives, formats, audiences, bidding strategies, and objectives.
• Analyze post-campaign performance and deliver actionable insights.
• Prepare weekly, monthly, and post-campaign reports with clear insights for internal stakeholders.
• Translate complex performance data into clear recommendations for non-technical audiences.
• Work closely with internal teams (Brand, Product, In-base, E-commerce, App) and external agencies.
• Stay up to date with platform betas, new ad products, and best practices (e.g. AI-driven optimization, automation, new formats).
• Support testing of new tools and platforms to improve efficiency and effectiveness.
• Ensure campaign governance, tracking accuracy, and adherence to brand and compliance guidelines.
• Act as a key point of contact for agency partners on performance execution and optimization.

Skills

Digital performance management

Google Ads

Meta Ads Manager

TikTok Ads

Web analytics tools

A/B testing

Stakeholder management

Analytical mindset

Data analysis

Communication

Tools

Google Analytics

Google Analytics

Job description

Specialist, Digital Performance

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Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team. Let’s start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!

• Awarded For
• Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
• Bronze Winner in Cross-Generational Workforce Engagement (2024)
• Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

The Day-To-Day Activities

• Campaign Planning & Execution
• Plan, execute, and optimize digital performance campaigns across Google, Meta, TikTok and other relevant platforms.
• Support always-on, tactical, and burst campaigns (e.g. acquisitions, upsell, devices, app, 5G, enterprise).
• Translate business objectives into clear performance strategies (KPIs, audiences, formats, budget phasing).
• Performance Optimization & Analytics
• Monitor daily campaign performance (CPC, CPA, CTR, CVR, ROAS, reach & frequency).
• Identify trends, anomalies, and opportunities, and proactively recommend optimizations.
• Conduct A/B testing across creatives, formats, audiences, bidding strategies, and objectives.
• Analyze post-campaign performance and deliver actionable insights.
• Reporting & Stakeholder Management
• Prepare weekly, monthly, and post-campaign reports with clear insights for internal stakeholders.
• Translate complex performance data into clear recommendations for non-technical audiences.
• Work closely with internal teams (Brand, Product, In-base, E-commerce, App) and external agencies.
• Platform & Capability Development
• Stay up to date with platform betas, new ad products, and best practices (e.g. AI-driven optimization, automation, new formats).
• Support testing of new tools and platforms to improve efficiency and effectiveness.
• Ensure campaign governance, tracking accuracy, and adherence to brand and compliance guidelines.
• Collaboration & Process Excellence
• Act as a key point of contact for agency partners on performance execution and optimization.
• Contribute to improving workflows, timelines, and ways of working across teams.

About You

• 3–5 years of hands-on experience in digital performance / paid media (agency or in-house).
• Strong working knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and web analytics tools (GA4 preferred).
• Experience managing mid to large-scale budgets and performance-driven KPIs.
• Solid understanding of conversion tracking, tagging, funnels, and attribution basics.
• Experience with Google Analytics and proven ability to capture and collect data in a presentable and useful way.
• Ability to draw insights & recommendations and implement changes to increase traffic & conversions effectively across the digital channels.
• Strong analytical mindset with the ability to interpret data and turn insights into actions.
• Excellent communication and stakeholder management skills.

What’s Next?

Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.