Campaign Optimization Specialist

Bluemedia; Kuala Lumpur; On-site; MYR 42,000 - 72,000; Full time

Benefits offered by this job

Annual Leave

EPF

SOCSO

EIS

Others

Job summary

Bluemedia Malaysia is seeking a results-driven Performance Marketing Specialist to manage end-to-end digital campaigns across Meta, Google, and TikTok ads. The role focuses on CPA, CPI, ROAS, and conversion optimization to drive client objectives.

You will collaborate with Account Management and Creative teams, report performance weekly, and contribute to media planning, budgeting, and audience targeting. Fluent English and Mandarin are required to work with regional clients.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1-3 years of hands-on experience in Performance Marketing, Digital Advertising, Media Buying, or a related role.
• Hands-on experience with Meta Ads, Google Ads, and TikTok Ads.
• Familiar with campaign setup, audience targeting, bidding, budget management, creative optimization, and performance analysis.
• Good understanding of CPA, CPI, ROAS, GMV, CTR, CPC, and conversion rate.
• Familiarity with tracking tools such as Meta Pixel, Google Tag, AppsFlyer, or Adjust is an advantage.
• Comfortable using Excel or Google Sheets for campaign analysis and reporting.
• Familiarity with the Malaysian digital advertising landscape, consumer behavior, or e-commerce market is preferred.
• Detail-oriented, analytical, proactive, and able to manage multiple campaigns with quality execution.
• Professional working proficiency in English; Mandarin communication skills required; Bahasa Melayu is an advantage.

Responsibilities

• Manage the day-to-day setup, execution, monitoring, and optimization of digital advertising campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Optimize campaigns based on KPIs such as CPA, CPI, ROAS, GMV, conversion rate, and other objectives.
• Support development of campaign strategies, media plans, budget allocation, audience targeting, and channel recommendations.
• Monitor campaign performance, identify issues, and implement optimization actions across targeting, bidding, budget allocation, placements, and creatives.
• Analyze campaign data and prepare weekly/monthly performance reports with insights and recommendations.
• Coordinate with Account Management and internal teams for client requests and campaign updates.
• Collaborate with Creative teams by giving performance-based feedback on concepts and messaging.
• Support tracking/attribution activities with tools like Meta Pixel, Google Tag, Conversions API, AppsFlyer, Adjust.
• Stay updated on platform changes, market trends, and best practices.
• Support campaigns on e-commerce platforms such as Shopee, Lazada, and TikTok Shop when required.

Skills

Performance marketing

Campaign setup & optimization

Analytics & reporting

English proficiency

Mandarin proficiency

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads

Google Ads

TikTok Ads

Meta Pixel

Google Tag

AppsFlyer

Adjust

Excel/Google Sheets

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

1-3 years of hands‑on experience in Performance Marketing, Digital Advertising, Media Buying, or a related role.

Hands‑on experience with at least two of the following platforms: Meta Ads, Google Ads, and TikTok Ads.

Familiar with campaign setup, audience targeting, bidding, budget management, creative optimization, and performance analysis.

Good understanding of performance metrics such as CPA, CPI, ROAS, GMV, CTR, CPC, and conversion rate.

Familiarity with tracking and attribution tools such as Meta Pixel, Google Tag, AppsFlyer, or Adjust is an advantage.

Comfortable using Excel or Google Sheets for campaign analysis and reporting.

Familiarity with the Malaysian digital advertising landscape, consumer behavior, or e‑commerce market is preferred.

Detail‑oriented, analytical, proactive, and able to manage multiple campaigns while maintaining execution quality.

Professional working proficiency in English is required. Business‑level Mandarin communication skills are also required for collaboration with Mandarin‑speaking clients and regional stakeholders. Bahasa Melayu is an advantage.

Requirement

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1-3 years of hands‑on experience in Performance Marketing, Digital Advertising, Media Buying, or a related role.
• Hands‑on experience with at least two of the following platforms: Meta Ads, Google Ads, and TikTok Ads.
• Familiar with campaign setup, audience targeting, bidding, budget management, creative optimization, and performance analysis.
• Good understanding of performance metrics such as CPA, CPI, ROAS, GMV, CTR, CPC, and conversion rate.
• Familiarity with tracking and attribution tools such as Meta Pixel, Google Tag, AppsFlyer, or Adjust is an advantage.
• Comfortable using Excel or Google Sheets for campaign analysis and reporting.
• Familiarity with the Malaysian digital advertising landscape, consumer behavior, or e‑commerce market is preferred.
• Detail‑oriented, analytical, proactive, and able to manage multiple campaigns while maintaining execution quality.
• Professional working proficiency in English is required. Business‑level Mandarin communication skills are also required for collaboration with Mandarin‑speaking clients and regional stakeholders. Bahasa Melayu is an advantage.

Responsibility

• Manage the day‑to‑day setup, execution, monitoring, and optimization of digital advertising campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Optimize campaigns based on key performance indicators such as CPA, CPI, ROAS, GMV, conversion rate, and other relevant campaign objectives.
• Support the development of campaign strategies, media plans, budget allocation, audience targeting, and channel recommendations based on client objectives.
• Monitor campaign performance regularly, identify performance issues or fluctuations, and implement appropriate optimization actions across targeting, bidding, budget allocation, placements, and creatives.
• Analyze campaign data and prepare weekly/monthly performance reports with clear insights, key findings, and actionable optimization recommendations.
• Coordinate with Account Management and other internal teams to support client requests, campaign updates, and smooth project execution.
• Collaborate with Creative teams by providing performance‑based feedback and recommendations on creative concepts, messaging, formats, and iterations.
• Support campaign tracking and attribution activities, including basic understanding of Meta Pixel, Google Tag, Conversions API, AppsFlyer, Adjust, or other relevant tracking tools.
• Stay updated on advertising platform developments, algorithm changes, market trends, competitor activities, and digital advertising best practices.
• Support campaigns across e‑commerce platforms such as Shopee, Lazada, and TikTok Shop when required, while continuously developing knowledge of performance marketing and the Malaysian digital market.

Benefits

• Annual Leave
• EPF
• SOCSO
• EIS
• Others