Specialist, Digital Performance

U Mobile; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Benefits offered by this job

Comprehensive medical, dental, optical and insurance benefits

Flexi working hours arrangements

Smart Casual Attire

Special employee discounts

Job summary

A leading telecommunications company in Kuala Lumpur is seeking a Digital Performance Specialist to manage and optimize digital campaigns across platforms like Google and TikTok. The role demands 3–5 years of relevant experience, strong analytical skills, and the ability to communicate insights effectively. Join us to shape data-driven marketing strategies in an award-winning environment with a focus on innovation and teamwork.

Qualifications

• 3–5 years of hands-on experience in digital performance / paid media.
• Strong working knowledge of Google Ads, Meta Ads Manager, and TikTok Ads.
• Ability to draw insights & recommendations effectively.

Responsibilities

• Plan and execute digital performance campaigns across various platforms.
• Monitor campaign performance and recommend optimizations.
• Prepare clear reports for internal stakeholders.

Skills

Digital performance campaign management

Google Ads

Meta Ads Manager

Analytical mindset

Communication skills

Tools

Google Analytics

Web analytics tools

Job description

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving. At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team. Let’s start your journey with an award-winning organization!

Top Reasons To Join Us!

• Awarded For
• Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
• Bronze Winner in Cross-Generational Workforce Engagement (2024)
• Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

The Day-To-Day Activities

• Campaign Planning & Execution
• Plan, execute, and optimize digital performance campaigns across Google, Meta, TikTok and other relevant platforms.
• Support always-on, tactical, and burst campaigns (e.g. acquisitions, upsell, devices, app, 5G, enterprise).
• Translate business objectives into clear performance strategies (KPIs, audiences, formats, budget phasing).
• Performance Optimization & Analytics
• Monitor daily campaign performance (CPC, CPA, CTR, CVR, ROAS, reach & frequency).
• Identify trends, anomalies, and opportunities, and proactively recommend optimizations.
• Conduct A/B testing across creatives, formats, audiences, bidding strategies, and objectives.
• Analyze post-campaign performance and deliver actionable insights.
• Reporting & Stakeholder Management
• Prepare weekly, monthly, and post-campaign reports with clear insights for internal stakeholders.
• Translate complex performance data into clear recommendations for non-technical audiences.
• Work closely with internal teams (Brand, Product, In-base, E-commerce, App) and external agencies.
• Platform & Capability Development
• Stay up to date with platform betas, new ad products, and best practices (e.g. AI-driven optimization, automation, new formats).
• Support testing of new tools and platforms to improve efficiency and effectiveness.
• Ensure campaign governance, tracking accuracy, and adherence to brand and compliance guidelines.
• Collaboration & Process Excellence
• Act as a key point of contact for agency partners on performance execution and optimization.
• Contribute to improving workflows, timelines, and ways of working across teams.

About You

• 3–5 years of hands-on experience in digital performance / paid media (agency or in-house).
• Strong working knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and web analytics tools (GA4 preferred).
• Experience managing mid to large-scale budgets and performance-driven KPIs.
• Solid understanding of conversion tracking, tagging, funnels, and attribution basics.
• Experience with Google Analytics and proven ability to capture and collect data in a presentable and useful way
• Ability to draw insights & recommendations and implement changes to increase traffic & conversions effectively across the digital channels
• Strong analytical mindset with the ability to interpret data and turn insights into actions.
• Excellent communication and stakeholder management skills

What’s Next?

Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.