Specialist, Content & Community

Abelian; Malaysia; Remote; MYR 60,000 - 120,000; Full time

Job summary

Abelian Foundation seeks a dynamic Community Strategist to grow and engage online communities across platforms. You will be bilingual in English, with Web3 awareness and strong content creation and design skills.

You will translate content, manage social channels, build partnerships with media and KOLs, plan campaigns, and analyze data to optimize performance.

This role emphasizes creativity, cultural nuance, and timely delivery across Telegram, Discord, Twitter, and other networks.

Qualifications

• Proficient in English; Chinese is a plus.
• Extensive experience in content creation, translation, and social media management.
• Understanding of social media trends and cultural differences between English-speaking communities.
• Experience planning and managing paid advertising campaigns, including ad targeting, placement, and performance analysis.
• Excellent communication skills for engaging online communities.
• Ability to manage multiple projects and meet deadlines.
• Strong organizational skills and attention to detail.

Responsibilities

• Content Creation and Translation: Newsroom: Create engaging content in English and Chinese, publish and manage content to attract followers.
• Twitter / X: Develop and translate content to boost engagement and follower growth, analyze performance metrics.
• Telegram and Discord: Craft and share content, interact with community members, foster a vibrant community.
• Creative Design: Design graphics and visual content aligning with brand identity.

Skills

Content creation

Translation

Social media management

Growth strategies

SEO

Paid advertising

Campaign planning

Data analytics

KOL partnerships

Communication

Multitasking

Attention to detail

Education

Bachelor's degree in communication, marketing or related fields

Job description

We are seeking a dynamic Community, Strategist to drive the growth and engagement of our online communities across multiple platforms. The ideal candidate will be bilingual in English, with a deep understanding of Web3 communities, social media trends, and cultural nuances. This role requires a creative thinker who can create compelling content, foster community engagement, leverage media and KOL partnerships, and possess creative design capabilities to accelerate our growth.

Main Responsibilities:

Content Creation and Translation:

• Newsroom: Create engaging content between English and Chinese, ensuring alignment with project goals and audience interests. Publish and manage content to attract and retain followers.
• Twitter / X: Develop and translate content for Twitter / X to boost engagement and follower growth. Regularly update, manage, and analyze performance metrics to optimize strategies.
• Telegram and Discord: Craft and share content on multiple platforms. Actively interact with community members, answer questions, and foster a vibrant, active, and supportive community environment.
• Creative Design: Design visually appealing graphics, infographics, and other visual content for social media and other digital platforms. Ensure all visual content aligns with the brand's identity and messaging.

Growth and Engagement:

• Integrate and execute community growth strategies tailored to different platforms.
• Identify and leverage trends, opportunities, and community feedback to drive engagement.
• Implement SEO best practices to enhance content visibility and reach.
• Plan and execute paid advertising campaigns across various platforms. Handle ad targeting, placement, budgeting, and performance analysis to optimize ad spend and maximize ROl.

Campaign Planning and Execution:

• Implement comprehensive campaign strategies to promote community initiatives and events.
• Apply creative thinking to identify and leverage trends, ensuring campaigns resonate with the target audience.
• Coordinate with internal teams and external partners to ensure seamless campaign execution.
• Monitor and evaluate campaign performance, providing insights and recommendations for improvement.

Data Analytics and Reporting:

• Monitor, analyze, and report on community growth, engagement metrics, and campaign performance.
• Use data insights to refine tactics and improve overall community management efforts.

Media and KOL Partnerships:

• Conduct research to identify potential media partners and key opinion leaders (KOLs).
• Negotiate and manage partnerships to amplify our reach and credibility.
• Collaborate with partners to create co-branded content and campaigns.
• Conduct research to identify potential media partners and key opinion leaders (KOLs).
• Negotiate and manage partnerships to amplify our reach and credibility.

Required Qualifications:

• Proficient in English. Chinese is a plus.
• Extensive experience in content creation, translation, and social media management.
• Deep understanding of social media trends and cultural differences between English-speaking communities.
• Experience in planning and managing paid advertising campaigns, including ad targeting, placement, and performance analysis.
• Excellent communication skills and the ability to engage in online communities.
• Ability to manage multiple projects and meet deadlines.
• Strong organizational skills and attention to detail.

Preferred Qualifications:

• Bachelor's degree in communication, marketing or related fields.
• Experience working with digital media channels.
• Practical experience in digital marketing strategies.
• Creative thinking and the ability to generate innovative content ideas.
• Familiarity with Web3 communities and post-quantum safe technologies is a plus.
• Experience with data analytics tools and community management platforms.