Southern Regional General Manager, FMCG Growth

Confidential; Johor Bahru; On-site; MYR 340,000 - 520,000; Full time

Job summary

Confidential in Johor Bahru seeks a General Manager to lead a sizeable regional operation. You will drive performance across Sales, Trade Marketing, and support functions, ensuring best-in-class execution and growth in the Southern region.

You will manage 80–100 employees, shape regional strategy, and partner with senior leaders to expand the business over time. This is a high-visibility, strategic role requiring travel as needed.

Qualifications

• Proven senior leadership experience in FMCG, distribution, consumer goods, or a similarly fast-paced commercial environment.
• Strong track record in managing a sizeable business operation with P&L and commercial accountability.
• Demonstrated experience leading large, diverse teams across both commercial and support functions.
• Strong understanding of sales, distribution, route-to-market and trade execution.
• Commercially astute with good financial and business acumen.
• Strong people leadership skills with the ability to engage, develop and hold teams accountable.
• Strategic yet highly hands-on, with the ability to translate business priorities into effective execution.
• Comfortable managing senior internal and external stakeholders.
• Willing to be based in Johor Bahru and travel as required.

Responsibilities

• Provide overall leadership and strategic direction for the Southern region, with accountability for business performance, growth and operational execution.
• Lead and develop a multidisciplinary team of approximately 80–100 employees across commercial and support functions.
• Drive sales performance, market expansion, customer development and execution excellence across the region.
• Strengthen distributor, customer and key stakeholder relationships to support sustainable business growth.
• Oversee Sales, Business Development and Trade Marketing strategies to maximise market opportunities and strengthen execution.
• Ensure effective coordination across Finance, HR, Logistics and other support functions to enable business objectives.
• Manage business performance through clear KPIs, financial discipline, productivity and operational effectiveness.
• Build a strong, accountable leadership team and develop organisational capability for future growth.
• Partner closely with senior management and key business stakeholders on business priorities and regional strategies.
• Identify opportunities to strengthen and potentially expand the business beyond the Southern region over time.

Skills

Senior leadership

P&L accountability

Sales & distribution

People management

Strategic planning

Job description

Confidential in Johor Bahru seeks a General Manager to lead a sizeable regional operation. You will drive performance across Sales, Trade Marketing, and support functions, ensuring best-in-class execution and growth in the Southern region.

You will manage 80–100 employees, shape regional strategy, and partner with senior leaders to expand the business over time. This is a high-visibility, strategic role requiring travel as needed.