Southeast Asia E-commerce Director (DTC Site)

Reolink; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Reolink is seeking a Southeast Asia E-commerce Director to own the DTC site strategy across SE Asia. You will lead sales planning, analyze traffic and user behavior with GA4 and BI tools, and drive regional localisation campaigns to meet product and marketing requirements.

The role requires 5+ years in e-commerce, strong analytical abilities, and experience with cross-border markets. You will manage a cross-functional team in a fast-paced environment from Kuala Lumpur.

Qualifications

• Bachelor's degree in any field.
• 5+ years hands-on experience in e-commerce platforms.
• Strong analytical skills to interpret sales data.
• Cross-border e-commerce experience is a plus, especially AUS/EU/US.
• Detail-oriented, independent, and fast-paced.

Responsibilities

• Own Southeast Asia sales planning and target delivery for the DTC site.
• Analyse traffic, conversion, pages, and user paths to drive growth.
• Monitor market and competitor activity to mitigate risks.
• Lead pricing, promotions, and localisation efforts across regions.
• Oversee product, SKU, inventory operations and campaign orchestration.
• Coordinate cross-functional teams and develop onboarding for new hires.

Skills

E-commerce experience

Data analytics

Cross-border e-commerce

Independent, fast-paced work

Education

Bachelor's degree

Tools

Platform policies (Amazon, Shopee, Lazada, Shopify)

Job description

Southeast Asia E-commerce Director (DTC Site)

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

Job Responsibilities

• Sales planning & target delivery — Own annual, quarterly, monthly and weekly sales plans and action plans; analyse sales performance to diagnose gaps and drive target achievement and growth.
• Performance & user analytics — Use GA4/FineBI to analyse traffic, conversion rates, pages and user paths, and apply user‑behaviour tools for deeper insight; turn anomalies and growth opportunities into actionable solutions.
• Market & competitor intelligence — Analyse competitor websites, campaigns and sales performance, and track brand market‑share dynamics to mitigate risks and capture opportunities.
• Pricing & promotion strategy — Set discount‑rate and promotional‑structure strategy in support of sales targets; keep MSRP pricing synchronised per Product Department regulations.
• Campaign, page & localisation orchestration — Lead end‑to‑end campaign planning and page planning to meet campaign, product and marketing requirements; initiate and drive regional localisation campaigns.
• Site risk & optimisation — Identify website operational and legal risks plus product‑feature anomalies, and drive page and functionality improvements.
• Product, SKU & inventory operations — Plan SKU launches and delistings and streamline the portfolio; adjust category workflows to category planning; oversee shipping, expediting, stocking and inventory ledger accuracy.
• Team leadership & cross functional collaboration — Audit daily task completion and coordinate team workflow; build onboarding and mentorship plans for new hires; drive company and department learning programmes; partner across departments and take on ad‑hoc assignments.

Qualifications

• Bachelor’s degree in any field.
• Minimum 5 year of hands‑on experience in any e‑commerce platform.
• Solid understanding of platform policies such as Amazon, Shopee, Lazada, Shopify, etc.
• Proven experience in cross‑border e‑commerce (B2C) is an advantage, particularly for the Australia and Europe & US markets.
• Strong analytical skills with the ability to interpret sales data and optimise performance.
• Detail‑oriented, responsible, and able to work independently in a fast‑paced environment.