E-commerce Specialist (Ebay)

Reolink; Kuala Lumpur; On-site; MYR 42,000 - 70,000; Full time

Job summary

Reolink, a leader in intelligent visual technology for homes and businesses, seeks a results-driven E-commerce Operations Specialist to optimize listings and manage paid ads across overseas marketplaces. You will tailor product content to target markets, monitor performance metrics, and drive conversions while collaborating with supply chain and global teams.

Candidates should have a Bachelor’s degree and at least 3 years of cross-border ecommerce experience on platforms like Amazon, Shopee,

Qualifications

• Bachelor’s degree in any relevant discipline.
• Experience in Overseas/ US/EU cross-border e-commerce (Amazon, eBay, Walmart) or Shopee/Lazada/TikTok Shop preferred.
• Strong expertise in refining listing copy, visual concepts, and keyword strategies to boost CTR and conversions.
• Hands-on experience with sales funnels, market trend analysis, and ROI evaluation to drive actionable strategies.
• In-depth knowledge of competitive pricing, promotional strategy, and price-point positioning.
• Exceptional self-drive, proactive problem-solving ability, and cross-departmental communication skills.

Responsibilities

• Plan and execute high-converting product listings tailored to target markets, optimizing keywords, copywriting, and visual assets.
• Monitor traffic and sales metrics for flagship products, prune low-performing links, and continuously enhance exposure and conversions.
• Lead monthly and quarterly reviews using full-funnel data to propose category growth plans.
• Perform root-cause analysis on customer feedback and negative reviews, collaborating with CS and product teams to safeguard account health.
• Generate weekly sales projections and demand forecasts to align supply chain and minimize inventory turnover risk.

Skills

Listings optimization

Paid ads management

Cross-border e-commerce

Analytics

Pricing strategy

Communication

Education

Bachelor’s Degree

Job description

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

Job Responsibilities

• 1. Listing Optimization & Conversion Rate (CVR) Management

  Plan and execute high-converting product listings tailored to target markets, optimizing keywords, copywriting, and visual assets.

  Monitor traffic and sales metrics for flagship products, prune low-performing links, and continuously enhance exposure and conversions.

• 2. Paid Advertising & ROAS Optimization

  Oversee granular ad operations, search terms, premium placements, and bidding strategies to improve CTR, CVR, ACOS, and overall ROAS.

  Develop promotional strategies and email marketing initiatives to boost repeat purchases and Customer Lifetime Value (LTV).

  Analyze market trends, share of voice (SOV), and competitor landscapes to identify new growth opportunities and mitigate risks.

  Lead monthly and quarterly business reviews utilizing full-funnel data to propose targeted product category growth plans.

• 4. Account Health & Supply Chain Collaboration

  Perform root-cause analysis on customer feedback and negative reviews, collaborating with CS and product teams to safeguard account health.

  Generate weekly sales projections and demand forecasts to align supply chain production and minimize inventory turnover risk.

Qualifications

• Education: Bachelor’s Degree in any relevant discipline.
• Platform Experience: Minimum 3 years of experience in Overseas/ US/EU cross-border e-commerce (Amazon, eBay, Walmart, etc.). Experience managing top-performing accounts on Shopee, Lazada, or TikTok Shop will also be considered.
• Optimization Skills: Strong expertise in refining listing copy, visual concepts, and keyword strategies to boost CTR and conversion rates.
• Analytical Mindset: Hands-on experience with sales funnels, market trend analysis, and ROI evaluation to drive actionable strategies.
• Commercial Acumen: In-depth knowledge of competitive pricing, promotional strategy, and price-point positioning.
• Soft Skills: Exceptional self-drive, proactive problem-solving ability, and strong cross-departmental communication skills to work seamlessly with supply chain and global teams.