Social Media Team Lead

upscale; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Upscale in Kuala Lumpur is seeking a Social Media Manager to develop and execute a comprehensive social media strategy that aligns with marketing objectives, boosts brand awareness, and grows our online presence across platforms.

You will lead the social media team, collaborate with Content, SEO, Performance Marketing and Video teams, track metrics, analyze data, and stay ahead of platform trends to keep content fresh and engaging.

Responsibilities

• Develop comprehensive social media strategy aligned with marketing objectives to drive brand awareness and online presence across platforms.
• Oversee planning and execution of creative social media campaigns; participate in content creation including video, photography, and editing.
• Guide and support Social Media team members to foster collaboration and smooth execution.
• Track metrics, analyze data, and use insights to optimize strategy and content.
• Collaborate with Content, SEO, Performance Marketing, and Video teams for integrated campaigns.
• Stay up-to-date with trends and platform updates to keep content fresh and relevant.

Job description

• Develop Comprehensive Social Media Strategy: Create and implement strategic social media plans aligned with marketing objectives to significantly drive brand awareness and grow our online presence. Ensure our social media activities effectively communicate the COMPANY'S brand message and values across all platforms.
• Content Creativity & Execution: Oversee the planning and execution of creative and engaging social media campaign. Actively participate in social media content creation, including video shooting, photography, and editing, to ensure dynamic, engaging, and on-trend content.
• Guide Team & Foster Teamwork: Manage, provide guidance and support to the Social Media team members, encouraging a collaborative environment and smooth execution.
• Performance Analysis: Track key social media metrics, analyze data, and use insights to inform and optimize strategy and content.
• Cross-Functional Collaboration: Work closely with other Digital Marketing teams (Content, SEO, Performance Marketing, Video) to ensure integrated efforts and share creative ideas.
• Monitor Trends: Stay up-to-date with social media trends, platform updates, and conversational topics to keep our content fresh and relevant.