Social Media Specialist /Senior

GAMER2GAMER SDN. BHD.

Kuala Lumpur

On-site

MYR 60,000 - 90,000

Full time

9 days ago

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Benefits offered by this job

Medical

Miscellaneous allowance

Parking

Transport allowance

Flexible working hours

Job summary

GAMER2GAMER Sdn Bhd in Kuala Lumpur is seeking a Social Media Specialist / Senior to lead content strategy, create engaging social campaigns, and shape our gaming-focused brand voice.

You will collaborate with cross-functional teams, leverage AI tools for faster production, and optimize performance through data-driven decisions. Fluency in English required, and a passion for youth gaming communities.

Qualifications

4+ years of experience in social media, content, or digital marketing.
2+ years in short-form video and AI-powered content creation.
Strong skills in content planning, copywriting, creative storytelling, and social media analytics.
Hands-on experience with CapCut, Adobe Premiere Pro, and analytics tools.
Excellent understanding of social media trends and short-form formats.
Strong English communication skills.

Responsibilities

Lead and execute social media content strategies and campaigns across relevant platforms.
Develop engaging content concepts tailored to gaming and youth audiences.
Plan content calendars, formats, themes, and content variations.
Drive the adoption and strategic use of AI-powered tools to improve content creation and production efficiency.
Explore new AI tools, trends, and workflows to produce content faster and better.
Create and optimize short-form video content using AI and other creative tools.
Lead the creative direction for hooks, scripts, captions, storylines, and content variations.
Understand what makes content engaging, relatable, and shareable.
Work closely with creative teams to bring ideas from concept to execution.
Monitor and analyse social media performance and audience engagement.
Identify trends, insights, and opportunities for improvement.
Use data to continuously optimize content strategy and campaign performance.
Work closely with Paid Ads, Creative, Business Development, and Affiliate teams.
Ensure social content aligns with wider marketing and business objectives.
Lead content initiatives from planning through execution and performance review.

Skills

Social media management

Content strategy

Short-form video

AI-powered content creation

Copywriting

Creative storytelling

Analytics

English communication

Tools

CapCut

Adobe Premiere Pro

Analytics platforms

Job description

Social Media Specialist / Senior

Create. Lead. Experiment. Make content that gets noticed. We’re looking for a Social Media Specialist / Senior who knows what makes people stop scrolling, watch, engage, and share.

You’ll take the lead in shaping our social media presence — from content strategy and creative direction to AI-powered production and performance optimization — with a strong focus on gaming and youth audiences.

What You’ll Do

Social Media & Content Strategy

Lead and execute social media content strategies and campaigns across relevant platforms.
Develop engaging content concepts tailored to gaming and youth audiences.
Plan content calendars, formats, themes, and content variations.

AI-Powered Content Creation

Drive the adoption and strategic use of AI-powered tools to improve content creation and production efficiency.
Explore new AI tools, trends, and workflows to produce content faster and better.
Create and optimize short-form video content using AI and other creative tools.

Creative Direction

Lead the creative direction for hooks, scripts, captions, storylines, and content variations.
Understand what makes content engaging, relatable, and shareable.
Work closely with creative teams to bring ideas from concept to execution.

Analytics & Optimization

Monitor and analyse social media performance and audience engagement.
Identify trends, insights, and opportunities for improvement.
Use data to continuously optimize content strategy and campaign performance.

Cross-Functional Collaboration

Work closely with Paid Ads, Creative, Business Development, and Affiliate teams.
Ensure social content aligns with wider marketing and business objectives.
Lead content initiatives from planning through execution and performance review.

What We’re Looking For

4+ years of experience in social media, content, or digital marketing.
2+ years of experience in short-form video and AI-powered content creation.
Strong skills in content planning, copywriting, creative storytelling, and social media analytics.
Hands‑on experience with tools such as CapCut, Adobe Premiere Pro, and social media analytics platforms.
Strong understanding of social media trends and short-form content formats.
Strong English communication skills.
Creative, data-driven, proactive, and comfortable experimenting with new ideas and technologies.

Why You’ll Love This Role

Own and shape social media content strategy
Work hands‑on with AI-powered content creation
Turn ideas into scroll-stopping short‑form videos
Combine creativity + data to drive results

Perks and benefits

Medical
Miscellaneous allowance
Parking
Transport allowance, flexible working hours

BOUT US

G2G believes in making a difference. No matter how small or big it is, we shall continue to pursue innovative ideas that can change the world and do wonders for the gaming community. At G2G, our mission is to continuously evolve in the gaming community and provide a reliable digital platform where gamers don’t only game harder, but can buy and sell freely with ease.

As such, Gamer2Gamer Sdn Bhd (Malaysia) was incorporated in June 2013 and incepted in July 2016, with Gamer2Gamer Global Pte Ltd (Singapore) becoming its wholly‑owned subsidiary in 2018. G2G Solution Suite provides a comprehensive online marketplace solution for gamers to buy and sell anything gaming related.

BOUT US

What can I earn as a Social Media Specialist

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