social media specialist

IFCREATIVE; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

IFCREATIVE in Malaysia is seeking an Overseas Social Media Operations Specialist to create copy for the brand’s overseas channels and manage domestic content operations, including the REDnote Video Channel.

You will plan campaigns, write scripts for short-form videos, and translate English briefs into actionable Chinese content for the team, while aligning with platform styles on TikTok, Instagram and X.

Qualifications

• Two+ years of overseas social media operations experience.
• Proven campaign planning and short-form video scripting ability.
• Ability to read English materials and briefs.
• Familiar with overseas platform user contexts and copy styles.
• Desirable: overseas study or overseas agency experience.

Responsibilities

• Produce copy for overseas social media across channels, including daily promos and campaign announcements for TikTok, Instagram and X.
• Manage domestic content operations and plan content for the REDnote Video Channel.
• Participate in campaign ideas, content themes, video scripts and social columns.
• Review English client materials and translate into actionable Chinese team content.
• Support content organization and communication on AI features, creator tools and workflows.

Skills

Overseas SMM

Campaign planning

Video scripting

Copywriting

English reading

TikTok know-how

Instagram know-how

X know-how

Job description

Overseas Social Media Operations Specialist:

Job Responsibilities:

1. Responsible for producing copy for the brand’s overseas social media across all channels, including daily promotional content, campaign announcements, short video captions and platform-specific hashtag content, tailored to the native style of overseas platforms such as TikTok, Instagram and X.

2. Also responsible for content operations on domestic channels, independently managing the operation and publication of the REDnote Video Channel, as well as planning content for the company’s accounts.

3. Participate in the planning of campaign ideas, content themes, video scripts and social media columns.

4. Review English-language client materials, product information, competitor content and overseas case studies, and translate these into actionable content for the Chinese team.

5. Support the organisation and communication of content on topics such as AI product features, creator tools and content workflows.

Requirements:

1. Comprehensive hands-on experience in overseas social media operations, with two years or more of relevant work experience in overseas social media, overseas content or overseas advertising copywriting.

2. Proven track record in planning full campaigns and columns, as well as producing and implementing short-form video scripts; strong writing skills, with the ability to independently produce comprehensive campaign plans and differentiated social media materials across multiple platforms.

3. Ability to read English materials and understand English briefs, product documentation, content from overseas platforms and reference case studies.

4. Familiar with the user context, content styles and traffic dynamics of major overseas social media platforms (TikTok, Instagram, X); able to clearly distinguish between domestic and overseas online copywriting styles, and tailor creative materials and copy to suit different platforms.

5. Desirable: A background in overseas study; experience working at overseas advertising or content agencies; and hands-on experience in overseas operations.