Social Media Specialist

COSMO RESTAURANTS SDN BHD ( BURGER KING MALAYSIA); Cyberjaya; On-site; MYR 72,000 - 108,000; Full time

Job summary

BURGER KING MALAYSIA is seeking a seasoned Social Media Manager in Cyberjaya to craft engaging content across Facebook, Instagram, TikTok, and YouTube, while writing copy in Bahasa Malaysia and English. You will collaborate with agencies to ensure the brand voice resonates with our audience and drive meaningful engagement.

You will also manage community interactions, curate UGC/SGC, and support multimedia content creation with basic video editing skills.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 3 years’ experience in social media management, preferably in F&B.
• Familiarity with major social platforms (Facebook, Instagram, TikTok, Threads, YouTube).
• Proficient in Canva and basic video editing.
• Excellent language proficiency in Bahasa Malaysia and English.
• Creative content development and adapting to platform-specific content.

Responsibilities

• Develop and create engaging content (posts, images, and videos) aligned with Burger King’s brand identity.
• Write, edit, and proofread copy for social media posts in Bahasa Malaysia and English.
• Adapt content for Facebook, Instagram, TikTok, and YouTube.
• Collaborate with agencies to develop campaigns reflecting brand voice.
• Manage community interactions with timely, professional responses.
• Identify user-generated and store-generated content to amplify engagement.
• Record and create simple social media videos using Canva or mobile apps.

Skills

Social media management

Content creation

Copywriting

Video editing basics

Graphic design (Canva)

Adobe Illustrator / Photoshop

Education

Bachelor's degree in Marketing or Communications

Tools

Canva

Adobe Illustrator

Adobe Photoshop

Microsoft Office

Job description

Develop and create engaging content (posts, images, and videos) that aligns with Burger King’s brand identity.

Write, edit, and proofread copy for social media posts in both Bahasa Malaysia and English.

Adapt content to fit different social media platforms (Facebook, Instagram, TikTok, YouTube).

Collaborate with external agencies to develop creative content and campaigns that reflect the brand’s voice and resonate with the target audience.

Community Management:

Collaborate with agency to monitor and engage with followers across social media platforms, responding to comments, complaints and messages in a timely, professional manner.

Foster positive interactions with the community to build brand loyalty.

User-Generated & Store-Generated Content:

Identify and curate relevant user-generated content (UGC) and store-generated content (SGC) to amplify brand engagement.

Create campaigns that encourage audience participation and highlight user experiences with the brand.

Video & Multimedia:

Record and create simple social media videos for social media content, including product shots, behind-the-scenes footage, and event coverage using tools like Canva or mobile apps.

Collaborate with the internal design team or external agencies to develop high-quality visuals and multimedia content for social media campaigns.

Ensure all video and multimedia content aligns with the brand’s identity and platform requirements.

Performance Measurement & Analysis:

Track and report on social media performance metrics such as engagement rates, follower growth, video views, and website traffic.

Support the hiring manager with data-driven insights to optimize content strategy, working with agencies to refine future campaigns and initiatives.

Additional Responsibilities:

Stay up-to-date with the latest social media trends, platform updates, and best practices.

Update website with promotional materials and content, primarily for offers

Assist with other marketing initiatives, campaigns, and team projects as needed to support overall brand goals.

Prepare reports by collecting, analysing and summarizing sales data and competitors activities, on a weekly or on an adhoc basis.

Requirements

1.Education/Experience:

Bachelor's degree in Marketing, Communications, or any related field.

Minimum 3 years’ experience in social media management, preferably in F&B industry.

2.Required Knowledge:

Basic knowledge of Microsoft Office applications (Word, Excel, PowerPoint).

Familiarity with major social media platforms like Facebook, Instagram, TikTok, Twitter, Threads and YouTube.

Basic understanding of digital marketing is a plus.

Ability to use Adobe Illustrator, Photoshop and Canva is a plus, but not mandatory.

Strong awareness of social media trends and platform best practices.

Excellent language proficiency in Bahasa Malaysia and English.

Creativity and resourcefulness in content development, storytelling, and adapting to platform-specific content.

Basic skills in simple video recording using mobile devices or cameras.

Video editing knowledge using basic tools (e.g., Canva, Adobe Creative Suite, or any mobile apps).

Knowledge of graphic design software (e.g., Canva) for creating social media visuals.

Ability to work both independently and in a team to meet deadlines.

4.Values:

Passionate about social media

High attention to detail and organizational skills.

Strong time management and ability to manage multiple tasks in a fast-paced environment.

Willingness to adapt to new challenges and a proactive attitude toward learning.

Positive, collaborative spirit with the ability to work well in a team.

BURGER KING® is the world’s second largest fast-food burger chain and operates more than 12,000 restaurants in 73 countries worldwide. With more than 195 restaurants in Malaysia and still expanding, we believe in working together as a unified and committed team.

We ensure that each team member has the right tools and skills to perform their job effectively. We foster a terrific environment where everyone is encouraged to continually expand their capabilities and challenge the way we do things by putting our people on a path of success with full of exciting growth opportunities.

In line with the expansion, we are looking for great and highly motivated individuals to join our team:

BURGER KING® is the world’s second largest fast-food burger chain and operates more than 12,000 restaurants in 73 countries worldwide. With more than 195 restaurants in Malaysia and still expanding, we believe in working together as a unified and committed team.

We ensure that each team member has the right tools and skills to perform their job effectively. We foster a terrific environment where everyone is encouraged to continually expand their capabilities and challenge the way we do things by putting our people on a path of success with full of exciting growth opportunities.

In line with the expansion, we are looking for great and highly motivated individuals to join our team:

BURGER KING® is the world’s second largest fast-food burger chain and operates more than 12,000 restaurants in 73 countries worldwide. With more than 195 restaurants in Malaysia and still expanding, we believe in working together as a unified and committed team.

We ensure that each team member has the right tools and skills to perform their job effectively. We foster a terrific environment where everyone is encouraged to continually expand their capabilities and challenge the way we do things by putting our people on a path of success with full of exciting growth opportunities.

In line with the expansion, we are looking for great and highly motivated individuals to join our team: