Social Media Operation Manager

WeTV SEA; Kuala Lumpur; Sur place; MYR 52 000 - 76 000; Plein temps

Résumé du poste

WeTV SEA is seeking a seasoned social media professional to manage and grow our official accounts across platforms, with a focus on China drama titles. You will craft engaging content, plan campaigns, and analyze performance to drive audience connection and retention.

The role requires 3–5+ years in media or social media, a bachelor’s degree in a related field, and fluency in English and Chinese. You will coordinate assets, schedule campaigns, and collaborate with internal and external teams.

Qualifications

• 3–5+ years in media, entertainment or social media
• Bachelor’s degree or above in media, marketing, communications or related field
• Strong passion for entertainment industry and trends
• Proven copywriting and planning abilities with data-driven mindset
• Excellent communication and coordination skills
• Basic video editing and graphic design skills
• Fluency in English and Chinese (written and verbal)

Responsabilités

• Manage WeTV official social media accounts across all platforms; develop and execute account strategies to grow reach and engagement.
• Plan and run a social media account focused on promoting China drama titles; craft audience-focused content and storytelling to drive connection and retention.
• Support campaign operation including scheduling, assets coordination and basic campaign setup and monitoring.
• Analyze social performance metrics; prepare regular reports and provide actionable recommendations to improve growth and engagement.

Connaissances

Social media management

Copywriting

Content planning

Data analysis

Communication

Video editing

Graphic design

Bilingual English/Chinese

Formation

Bachelor’s degree in Media/Marketing/Communications

Description du poste

• Manage WeTV official social media accounts across all platofrms, develop and execute account strategies to grow reach and engagement.
• Plan and run a social media account focused on promoting China drama titles, craft audience-focused content and storytelling to drive connection and retention.
• Support campaign operation, including scheduling, assets coordination and basic campaign setup and monitoring
• Analyze social performance metrics, prepare regular reports and provide actionable recommendations to improve growth and engagement.

What We Would Like to See in You:

• 3-5+ years of experience in media, entertainment or social media role
• Bachelor’s degree or above in Media, Marketing, Communications, or a related field.
• Strong passion for the entertainment industry (TV dramas, variety shows, etc.), combining a creative mindset and strong sense of internet trends and deep insight into entertainment content.
• Proven copywriting and planning abilities, coupled with a data-driven mindset to analyze metrics and propose optimization suggestions.
• Excellent communication and coordination skills to effectively manage internal and external resources.
• Basic skills in video editing and graphic design, with the ability to create and edit social media content.
• Fluent in both English and Chinese, with strong verbal and written communication skills.