Social Media Manager

Publicis Groupe Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Life insurance

Hybrid schedule

Phone allowance

Job summary

Publicis Groupe Malaysia is seeking a Social Lead to oversee social media, content and influencer partnerships across three product brands. You will align with strategy, lead a team of specialists, and manage key client relationships to showcase our strategic value daily.

Ideal candidates bring 6–8 years in social media marketing, strong Instagram/TikTok expertise, and a knack for balancing creative ideas with analytics.

Qualifications

• 6-8 years of social media marketing experience
• Strong understanding of social-first content principles
• Platform expertise with Instagram and TikTok
• Experience leading creative thinking in digital space
• Ability to build internal and external relationships
• Awareness of trends in content, social, and influencer space
• Ability to combine creativity with analytical reasoning
• Up-to-date POV on digital media & emerging partners

Responsibilities

• Work with strategy lead to implement social-first strategy
• Lead and manage an internal team of social media specialists
• Oversee client relationship building and engagement strategies
• Provide insights on social landscape, trends, and best practices
• Lead content development, engagement, measurement, and processes
• Cultivate relationships with 3rd party content providers and websites
• Present and strategize with clients on brand social initiatives

Skills

Social strategy

Instagram

TikTok

Influencer management

Team leadership

Client management

Content development

Analytics

Entertainment/pop culture

Tools

Social media tools

Job description

Overview

You will be the social lead for a global beauty and wellness brand, overseeing the social media presence, content and influencer partnerships across 3 product brands. You’ll work closely with the social team, media team and identified influencer agency partners to ensure alignment to an overall social strategy and effective implementation on a day-to-day basis. In addition, you will be tasked with building the relationship with key clients, establishing our strategic and operational value to the client.

Responsibilities

• Working with the strategy lead to ensure alignment and implementation of the social-first strategy
• Manage and lead an internal team of social media specialists
• Oversee client relationship building
• Providing smart perspective on overall social and content industry landscape, trends and best practices
• Driving thought leadership around content development, engagement practices, measurement and process
• Cultivating strong relationships with 3rd party content providers and websites
• Presenting to and strategizing with clients on specific brand social initiatives

Qualifications

• 6-8 years of social media marketing experience, influencer management experience will be a bonus.
• A strong understanding of social-first content principles
• A platform expert, with demonstrated experience in leading Instagram and TikTok channels
• Superb experience leading creative thinking in the digital space: content, media, social and activation
• The ability to develop strong relationships with internal and external partners
• A nose for new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture
• An ear for consumer insights—you get what makes people tick
• The ability to back up great creative ideas with sound analytical reasoning
• A strong, up-to-date point of view on digital media, social channels and content platforms and up and coming partners, practices and initiatives
• Poise and eloquence—when you speak with clients, they listen

Additional Information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance