Social Media Manager

Publicis Groupe; Kuala Lumpur; Hybrid; MYR 180,000 - 240,000; Full time

Benefits offered by this job

Generous leave entitlements

Medical coverage

Hybrid working schedule

Phone allowance

Friday disconnects

Job summary

Publicis Groupe is seeking a Social Lead to oversee social media, content, and influencer partnerships for a global beauty and wellness brand. You will manage a team, build client relationships, and drive a social-first strategy with a strong focus on Instagram and TikTok.

You will collaborate with strategy, media, and influencer partners to ensure alignment with client goals and deliver day-to-day excellence in execution. A passion for entertainment trends and data-driven decisions is essential.

Qualifications

• 6-8 years of social media marketing experience.
• Strong understanding of social-first content principles.
• Platform expert on Instagram and TikTok.
• Creative thinking in digital space: content, media, social and activation.
• Ability to build relationships with internal and external partners.
• Knowledge of entertainment and pop culture trends.

Responsibilities

• Lead the social media strategy and execution for a global beauty brand.
• Manage and mentor an internal team of social media specialists.
• Oversee client relationship building and strategic alignment.
• Provide insights on trends, measurement and industry best practices.
• Cultivate partnerships with 3rd party content providers and sites.
• Present strategic plans to clients and tailor social initiatives.

Skills

Social media marketing

Influencer management

Instagram

TikTok

Content strategy

Team leadership

Client relationship

Job description

Overview

You will be the social lead for a global beauty and wellness brand, overseeing the social media presence, content and influencer partnerships across 3 product brands. You’ll work closely with the social team, media team and identified influencer agency partners to ensure alignment to an overall social strategy and effective implementation on a day-to-day basis. In addition, you will be tasked with building the relationship with key clients, establishing our strategic and operational value to the client.

Responsibilities

• Working with the strategy lead to ensure alignment and implementation of the social-first strategy
• Manage and lead an internal team of social media specialists
• Oversee client relationship building
• Providing smart perspective on overall social and content industry landscape, trends and best practices
• Driving thought leadership around content development, engagement practices, measurement and process
• Cultivating strong relationships with 3rd party content providers and websites
• Presenting to and strategizing with clients on specific brand social initiatives

Qualifications

• 6-8 years of social media marketing experience, influencer management experience will be a bonus.
• A strong understanding of social-first content principles
• A platform expert, with demonstrated experience in leading Instagram and TikTok channels
• Superb experience leading creative thinking in the digital space: content, media, social and activation
• The ability to develop strong relationships with internal and external partners
• A nose for new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture
• An ear for consumer insights—you get what makes people tick
• The ability to back up great creative ideas with sound analytical reasoning
• A strong, up-to-date point of view on digital media, social channels and content platforms and up and coming partners, practices and initiatives
• Poise and eloquence—when you speak with clients, they listen

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance