Social Media Executive

Publicis Groupe ANZ; Kuala Lumpur; On-site; MYR 42,000 - 72,000; Full time

Benefits offered by this job

Generous leave entitlements (birthday,

Hybrid schedule with Friday disconnect

Phone allowance

Job summary

Publicis Groupe ANZ is seeking a Social Media Executive to manage content across Facebook, Instagram, YouTube, and more. You will engage communities, monitor conversations, and support brand awareness at the local market level.

You will coordinate with clients and internal teams, maintain editorial calendars, and produce reports highlighting activity, community activity, and moderation actions. CapCut video editing experience is a plus.

Qualifications

• 1 year in digital and/or communications, fresh graduates welcome.
• Fluent in English and Malay (read, write, speak).
• Active in social media platforms (Pinterest, YouTube, WhatsApp, Instagram, Reddit, etc.).
• Excellent writing and research skills with ability to produce social content quickly.
• Passion for blogging, microblogging and Facebooking.
• Strong understanding of marketing strategy, especially feed marketing.
• Experience sourcing and managing content development and publishing.
• Ability to back up creative ideas with data-driven reasoning.
• Ability to identify threats and opportunities in user generated content.
• Knowledge of SEO basics.
• Willingness to travel and adapt to new ideas.
• Experience using CapCut for video editing.

Responsibilities

• Manage content for social media conversations and activities including employment branding.
• Maintain a good relationship between the client and the agency.
• Manage VOC and escalate to internal and client stakeholders as needed.
• Post content for feeds and topics in line with global/local strategies.
• Manage daily operations of pages and channels including themes and layouts.
• Maintain editorial calendars.
• Adhere to social media guidelines.
• Review and respond to user comments to foster a positive community.
• Enforce social media guidelines as defined by strategies.
• Identify advocates and influencers to foster dialogue about client products.
• Manage employment branding and client content.
• Prepare quarterly reporting and liaise with clients on content writing/editing.
• Coordinate with other teams for events and on-ground coverage.
• Pull and interpret data using a basic analytics report template.

Skills

Social media marketing

Content writing

English proficiency

Malay proficiency

Research skills

Analytical reasoning

Creativity

Trend spotting

CapCap video editing

Content sourcing

Tools

CapCut

Job description

Overview

Social Media Executive is responsible for ensuring active and engaged social communities (i.e., Facebook, Twitter, YouTube, Instagram, etc.). Social Media Executive is also responsible for monitoring online conversations and participating in those conversations to build client product visibility as well as support brand awareness and engagement at local market level.

Responsibilities

• Manage content for social media conversations and activities including employment branding.
• Maintain a good relationship between the client and the agency.
• Manage VOC (voice of the consumer) and streamline escalation as appropriate to internal and client stakeholders as needed.
• Post content for feeds and discussion‑starter topics including writing Facebook status updates, tweets, blog posts, etc. in alignment with global/local client social strategies.
• Manage daily operations of page/channel including themes/skin/layout changes when appropriate.
• Maintain editorial calendars.
• Adhere to the standard practices guide for social channel responsibilities and guidelines.
• Review and respond to user-generated comments to foster a positive community and add value to the users’ experience as outlined in the schedule.
• Enforce Social Media Guidelines as defined by global/local client social media strategies.
• Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about client’s products and promotions/campaigns.
• Manage employment branding, P‑G content.
• Prepare quarterly reporting and liaise with clients including content writing and editing.
• Coordinate with other teams for event planning including on ground coverage, office events or offsite events.
• Pull and interpret data using a basic analytics report template during campaign/promotions to highlight key findings from social media forums; key areas of the report template may include:
• Activity on pages/channel management
• Community activity (fans, posts, comments, conversation topics, etc.)
• Moderation actions (posts, comments and content removal and/or banning)

Qualifications

• 1 year working in digital and/or communications. Fresh graduates are welcome to apply.
• Fluent in English and Malay language proficiency (can read, write, speak).
• Experience living in the social media universe—you’re in‑the‑know on Pinterest, YouTube, WhatsApp, Instagram, Reddit, Kik, Flickr, Forums, Twitter, Wikis, blogs, etc.
• Excellent research and writing skills—and the ability to create smart social content quickly (please include links to examples of your work in your application).
• A passion for blogging, microblogging and Facebooking.
• A strong understanding of marketing strategy, particularly feed marketing.
• Experience sourcing and managing content development and publishing.
• The ability to back up great creative ideas with sound analytical reasoning.
• The ability to identify threats and opportunities in user generated content.
• Knowledge of search engine optimization basics.
• Willingness to travel—you’re open to new places, new faces and new ideas.
• Experience using CapCut for video editing for social content.

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations.
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance.