Social Media Executive

Sunway Fintech Services; Subang Jaya; On-site; MYR 45,000 - 89,000; Full time

Job summary

Sunway Fintech is seeking a Marketing professional to drive customer acquisition and growth through campaigns and promotions. The role focuses on increasing website traffic, engagement and brand awareness for Sunway Money.

Ideal candidates have 2–5 years in fintech or related fields, proficient in social media, Google Analytics and advertising tools, and capable of turning data into marketing decisions across multiple channels.

Qualifications

• Bachelor's degree in Marketing or equivalent from a recognised university.
• 2–5 years of related marketing experience, ideally fintech/financial services.
• Familiar with social media content generation, campaigns, analytics, and brand engagement.

Responsibilities

• Develop, plan and implement customer acquisition strategies to drive leads and traffic.
• Promote brand awareness and value of products and services to the market.
• Plan, negotiate and execute promotions within budget and ROI targets.
• Design and optimize communication strategies to attract, retain and engage customers.
• Create and manage digital content for Sunway Money across social media and websites.
• Monitor campaigns, coordinate with agencies and report performance data.

Skills

Digital marketing

Social media

Campaign management

Analytics

Education

Bachelor's Degree in Marketing

Tools

Facebook Business Manager

Ads Manager

Google Analytics

Adobe Illustrator

Adobe Photoshop

Job description

Sunway Fintech, an innovative solution designed to simplify and enhance your personal and business financial managements. Our platform curates a diverse range of offerings from approved fintech providers including cross-border transfer, supply chain financing, lending, insurance, and more – all in one place. With robust security and easy accessibility, we empower our users to take control of their financial future with ease. For more info, you may visit: https://sunwayfintech.com/

Job Purpose:

This position responsible to build and drive the customer acquisitions and growth initiatives through various marketing campaigns and promotions, as well as brand awareness.

Key Duties & Responsibilities:

Develop, plan and implement customer acquisition strategies and marketing initiatives to drive leads and website traffic, improve engagement, and increase brand awareness.

Drives continuous enhancement of the brand and brand awareness in the market by promoting the value of the products and services we offer.

Plan, negotiate and execute promotions and marketing campaigns within cost budget effectively.

Design, manage and optimize communication strategies focused on attracting, retaining and engaging customers.

Conduct market research, analysis and interpretation of market data to have customer insights and trends as well as identify opportunity for growth and innovative campaigns.

Create, conceptualize and manage digital content for Sunway Money via social medias (Facebook, Instagram, YouTube, websites, etc.).

Work internally with the team and/or alongside agencies to execute and monitor marketing initiatives while also managing campaign budget to optimize the ROI.

Provide accurate and timely information reports and analysis of all digital marketing activities.

Leverage on business development and operations team to create value to customers by looking into improving the user experience and journey of Sunway Money mobile app and website.

Develop and review the concept of creative artworks/visuals for marketing purposes.

Any other duties as and when assigned from time to time.

Job Requirements:

Possess a Bachelor's Degree in Marketing or equivalent from a recognised university.

Minimum 2-5 years of related working experience, ideally in fintech, financial services, e-commerce or advertising industry.

Familiar with social media content generation, campaigns, analytics, tracking and brand engagement.

Familiarity with Facebook Business Manager, AdsManager, SEO & Google Analytics will be an added advantage.

Knowledge in social media reporting, Google Analytics and Adobe Illustrator/Photoshop will be an added advantage.

Results-oriented and data-driven, able to make data-informed decisions for a marketing plan.

Resourceful and creative, knack for identifying great creative marketing.

Our recruitment team will reach out to shortlisted candidates only.

*Please note that the internal job designation may differ from what is listed in the advertisement.

Sunway Fintech is a subsidiary of Sunway Berhad, which is one of Southeast Asia's leading conglomerates founded in 1974 and listed on Bursa Malaysia.

We are committed to establishing a platform that connects individuals and businesses to seamless end-to-end financial services. These services are made available through our trusted fintech partners, and currently include cross-border remittance, credit reporting, invoice factoring, insurance, and financing solutions. As a platform, we continue to grow and evolve to meet the changing needs of our customers.