Social Media Executive

RIWEI MAKRETING; Kuala Lumpur; On-site; MYR 36,000 - 72,000; Full time

Job summary

RIWEI MAKRETING in Kuala Lumpur seeks a creative Social Media Manager to lead content across Instagram, Facebook, TikTok, Lemon8, and Twitter. You will craft engaging posts, visuals, and captions, while growing an active online community and supporting campaigns.

Proficiency with Canva and ChatGPT is desirable, along with strong writing and analytics skills. You will plan and execute campaigns, engage audiences, monitor performance, and coordinate with influencers and internal teams to keep the

Qualifications

• Experience in social media management and content creation.
• Strong writing, editing, and visual storytelling skills.
• Familiarity with major platforms: Instagram, Facebook, TikTok, Twitter.
• Proficiency with Canva; comfortable with AI-assisted content tools like ChatGPT.
• Ability to interpret analytics and turn insights into actions.
• Excellent communication and relationship management with audiences and partners.

Responsibilities

• Develop, curate, and manage posts, images, videos, and captions aligned with the brand.
• Optimise content for Instagram, Facebook, TikTok, Lemon8, Twitter and other platforms.
• Monitor activity and respond professionally to audience comments and messages.
• Build and nurture an active online community and support campaigns and PR initiatives.
• Track engagement and reach using social media analytics tools and provide insights.
• Identify influencers and coordinate brand partnerships.

Skills

Social media management

Content creation

Digital marketing

Communications

Writing & editing

Visual storytelling

Platform knowledge (IG, FB, TikTok, X)

Tools

Canva

ChatGPT

Job description

Join RIWEI to shape a consistent and engaging digital presence across Instagram, Facebook, TikTok, Lemon8, and Twitter. You will create compelling content, build an active online community, support campaigns and public relations initiatives, and use performance insights to strengthen the brand’s reach and relevance.

Key responsibilities

Develop, curate, and manage engaging posts, images, videos, and captions aligned with RIWEI’s brand identity.

Optimise content for Instagram, Facebook, TikTok, Lemon8, Twitter, and other relevant social media platforms.

Use tools such as Canva and ChatGPT to produce visually appealing and effective social media content.

Manage brand social media accounts while maintaining a consistent tone, message, and publishing approach.

Monitor account activity and respond promptly and professionally to audience comments and messages.

Build and nurture an active online community through regular audience engagement and positive interactions.

Assist with planning and executing social media campaigns for product launches, events, and promotions.

Support public relations initiatives and contribute to media outreach when required.

Track engagement, reach, and other key performance metrics using social media analytics tools.

Provide performance insights and recommendations to improve future content and campaign results.

Identify potential influencers and brand ambassadors to expand the brand’s reach.

Manage influencer relationships and coordinate successful brand partnerships.

Monitor industry trends, competitor activity, and emerging platforms to identify new opportunities.

Recommend creative ideas and strategies that keep the brand relevant and innovative.

What we're looking for

Experience in social media management, content creation, digital marketing, communications, or a related field.

Strong writing, editing, and visual storytelling skills with excellent attention to detail.

Practical knowledge of major social media platforms, including Instagram, Facebook, TikTok, and Twitter.

Proficiency with Canva and familiarity with AI-assisted content creation tools such as ChatGPT.

Ability to understand audience behaviour, interpret social media analytics, and turn insights into actionable recommendations.

Strong communication and relationship management skills for engaging with audiences, influencers, media contacts, and internal stakeholders.

Creative, organised, proactive, and able to manage multiple content and campaign priorities.

Awareness of current social media trends, digital formats, and emerging platforms.