Social Media & Content Specialist

STOREHUB SDN BHD; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Apple Macbooks

Medical and Dental Insurance

Free Season Parking

Fully stocked fridge and pantry

Job summary

STOREHUB SDN BHD is seeking a Social Media & Content Specialist in Kuala Lumpur to champion content strategy for B2B and occasional B2C brands. You’ll craft engaging, localized content for social posts, short-form videos, blogs, and campaigns while leveraging AI tools like Claude, Gemini, ChatGPT, and CapCut AI to scale quality at speed.

You’ll work with the Social Media and Content Lead to streamline workflows, drive merchant-focused campaigns, and analyze data to sharpen strategies for growth

Qualifications

• Minimum 2 years of experience in social media management or content creation.
• Hands-on ability to direct shoots and edit short-form videos.
• Proficient in English and Bahasa Malaysia with local context.
• Strong distribution and optimisation across platforms.

Responsibilities

• Own StoreHub's social media channels across multiple platforms.
• Plan, produce, and publish localized content in various formats.
• Plan content shoots with merchants and in-house teams.
• Write compelling captions, ads, blogs and scripts.
• Leverage AI tools to research, ideate, batch-produce and repurpose content.
• Collaborate with cross-functional teams for go-to-market campaigns.
• Analyze performance data to optimize engagement and conversions.

Skills

Social media management

Content creation

English

Bahasa Malaysia

Tools

Claude

Gemini

ChatGPT

ElevenLabs

HeyGen

CapCut AI

Job description

Are you driven, results-oriented, and a team player?

With 20,000+ retailers and restaurants in over 15 countries, StoreHub is on a mission to enable everyone, big or small, to build successful businesses. At StoreHub, we're building a dream team whereby all of your colleagues are extraordinary at what they do and are highly effective collaborators. It is in such a team that you learn the most, perform your best work, improve the fastest, and have the most fun.

If this is a journey you'd like to embark on, keep reading!

We're looking for a Social Media & Content Specialist to champion our content strategy across multiple platforms. You'll primarily focus on our B2B brand, StoreHub, with occasional support for our B2C and e-commerce brands, Beep and Deals Club.

In this role, you'll craft content that's engaging, localised, and optimised for impact — from social media posts and short-form videos to blog features and campaigns. We want someone who's creative, strategic, and uses tools like Claude, Gemini, ChatGPT, ElevenLabs, HeyGen, and CapCut AI as a multiplier to move faster without sacrificing quality.

The pace is fast, the work is dynamic, and experimentation is part of the process. If you're adaptable, resourceful, and love pushing creative boundaries while working smarter, you'll fit right in.

REQUIREMENTS

What you will do:

• Own StoreHub's social media channels (Facebook, Instagram, TikTok, LinkedIn, YouTube, Xiao Hong Shu, and Spotify) — from content planning and publishing to community engagement.
• Plan, produce, and execute high-quality, localised content across multiple formats — social media posts, short-form videos, blogs, and ads — tailored for each platform and audience.
• Plan and execute content shoots with merchants and in-house — handling everything from creative direction on the day to editing and publishing after.
• Apply strong copywriting across captions, ad copy, blogs, and short-form video scripts — with a sharp understanding of what resonates with Malaysian business owners across different communities.
• Use AI tools (like Claude, Gemini, ChatGPT, ElevenLabs, HeyGen, and CapCut AI) to research, ideate, batch-produce, and repurpose content efficiently — turning one asset into many without losing quality or brand voice.
• Work closely with the Social Media and Content Lead to build and refine repeatable content workflows that make production faster, more consistent, and easier to scale — whether that's through prompt engineering, batching content, or building automated AI workflows.
• Collaborate with cross-functional teams including Product Marketing and Acquisition to create content for go-to-market campaigns and paid strategies.
• Analyse performance data to test new formats, refine strategies, and double down on what drives engagement and merchant conversion.

WHAT YOU WILL NEED

Must Have:

• Minimum 2 years of experience in social media management, content creation, or a related field.
• A hands-on maker — you're comfortable picking up a phone, directing a shoot, and jumping straight into CapCut. An execution-heavy portfolio of short-form video work is a must.
• Strong written and spoken English and Bahasa Malaysia, with a sharp eye for cultural nuance and local context — you know how to make content feel authentic whether it's for a kopitiam owner in Seremban or a retailer in Bangsar.
• Strong grasp of content distribution and optimisation — able to turn one idea or shoot into multiple platform-ready assets across TikTok, Instagram, LinkedIn, and beyond.
• Comfortable using AI tools like Claude, Gemini, ChatGPT, ElevenLabs, HeyGen, and CapCut AI for content creation and distribution — and have a systems-oriented mindset. Whether you've experimented with Claude Code, n8n, or similar tools, or are hungry to, you're always looking for ways to work smarter and scale faster.
• Ability to gather, analyse, and act on data — using insights to test, iterate, and refine content strategies for growth.
• Active social media listening skills — always tracking trends, algorithm shifts, and new opportunities.
• Strong organisational and time-management skills — able to juggle multiple projects and deadlines without dropping the ball.

Bonus Points:

• Proficiency in Mandarin or other local languages.
• Experience with advanced design tools like Adobe Illustrator, Photoshop, or InDesign.
• Experience in B2B marketing or working with tech or SaaS brands.

What makes working at StoreHub awesome (and refreshing!):

Our people: for real! Hubbers are some of the smartest and most interesting people you can work with. Expect to do a lot of peer-learning.

Culture of Candour: We embrace directness, hate bureaucracy, and move fast. If you're tired of 'corporate nonsense' you'll feel right at home.

Cutting-edge tools: If something can be automated, we'll make it happen. You will be introduced to many different tools we use that support everyday tasks, so that we can focus our minds on the kind of work that matters.

Impact not just effort: We recognise that results are not tied to the number of hours worked. There's no reward for long hours with poor results and no penalty for leaving on time if your work is excellent. To be great, most of us have to put in considerable effort, but we don't measure contribution by hard work or long hours.

CHANGE. Our core values are super important to us. The more you resonate with them, the more you'll find yourself a good fit.

Communicate for Clarity

Humble and Hungry

Authentic but not an *sshole

Nimble and Quick

Growth Mindset

Efficiency and Excellence

We do have all the other cool perks too:

Apple Macbooks for everyone

Free Season Parking

Fully stocked fridge and pantry - Coffee, snacks, and more yums

Cutting edge tools. If something can be automated, we'll make it happen

Medical and Dental Outpatient Visits + Medical Insurance

Opportunities for career growth and continuous learning

We are an equal-opportunity employer and value diversity at StoreHub. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, marital status, veteran status, or disability status.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Computer Software & Networking 101-1,000 employees

StoreHub is one of Southeast Asia's fastest growing technology companies, serving over 17,000 businesses across the region.

Our mission at StoreHub is to Enable Everyone, big or small, to build Successful Businesses. Through our mission, we're not just serving businesses; we're serving the broader goal of creating a more equitable, thriving world.

We enable businesses to be successful by automating operational excellence and customer growth on our merchant platform for omnichannel retail and F&B businesses. The platform consists of a comprehensive range of products such as the Cloud-Based POS, Inventory Management System, Online Ordering and Loyalty Automation.

StoreHub is one of Southeast Asia's fastest growing technology companies, serving over 17,000 businesses across the region.

Our mission at StoreHub is to Enable Everyone, big or small, to build Successful Businesses. Through our mission, we're not just serving businesses; we're serving the broader goal of creating a more equitable, thriving world.

We enable businesses to be successful by automating operational excellence and customer growth on our merchant platform for omnichannel retail and F&B businesses. The platform consists of a comprehensive range of products such as the Cloud-Based POS, Inventory Management System, Online Ordering and Loyalty Automation.