Social Commerce Manager – Malaysia (Remote Consultancy)

Private Advertiser; Johor Bahru; Remote; MYR 80,000 - 120,000; Full time

Job summary

SHEIN Star Pte. Ltd. in Malaysia is seeking a Social Commerce Manager to lead and optimize social commerce initiatives with a strong emphasis on livestream commerce.

You will plan, execute, monitor, and optimize activities across TikTok Shop and other channels, coordinating AI-enabled livestreaming, creator partnerships, and affiliate programs to drive GMV, traffic, and audience engagement. This hands-on consultancy engagement requires ownership, strategic thinking, and the ability to manage

Qualifications

• 3–5 years of relevant experience in social commerce or e‑commerce marketing.
• Diploma or Bachelor's Degree in Marketing, Business or related discipline.
• Understanding of GMV, traffic, conversion and ROI metrics.
• Experience with AI-enabled livestreaming or related technologies is a plus.

Responsibilities

• Develop and execute social commerce strategies across live platforms.
• Plan AI-enabled and human-led livestream operations, including scheduling, product selection, scripts, and engagement.
• Manage KOL/creator and affiliate programmes, including outreach and performance monitoring.
• Build relationships with creators, affiliates, agencies, and external partners.
• Track KPIs such as GMV, traffic, conversion rate, and ROI; provide insights and recommendations.
• Monitor market trends and platform developments to identify opportunities.
• Provide regular performance updates to stakeholders.

Skills

Social commerce strategy

Livestream commerce

TikTok Shop

KOL/creator marketing

Affiliate marketing

Digital marketing

E-commerce operations

Education

Diploma/Bachelor's Degree

Tools

AI Livestreaming Tools

Job description

SHEIN Star Pte. Ltd. is seeking a Social Commerce Manager based in Malaysia to develop and manage social commerce activities, with a strong focus on livestream commerce, AI-enabled livestreaming, KOL/creator partnerships, and affiliate marketing. The consultant will be responsible for planning, executing, monitoring, and optimising social commerce activities to drive GMV, traffic, conversion, audience engagement, and overall channel performance. This is a hands‑on consultancy engagement requiring strong ownership, commercial awareness, analytical capabilities, and the ability to manage social commerce activities and external partnerships effectively.

Key responsibilities

• Develop and execute social commerce strategies across TikTok Shop and other relevant social commerce channels.
• Manage social commerce activities from planning and setup through execution, optimisation, and performance review.
• Plan and coordinate AI-enabled and human‑led livestream operations, including livestream schedules, product selection, scripts, promotional mechanics, audience engagement, and performance optimisation.
• Manage and optimise AI livestreaming tools and identify opportunities to improve livestream efficiency, content quality, and scalability.
• Host or participate in livestream sessions when required, including product demonstrations and audience engagement.
• Develop and manage KOL, creator, and affiliate programmes, including creator sourcing, outreach, onboarding, product seeding, commission structures, campaign briefs, and performance monitoring.
• Build and maintain relationships with creators, affiliates, agencies, livestream partners, and other relevant external parties.
• Track and analyse key performance indicators, including GMV, traffic, conversion rate, livestream performance, affiliate contribution, creator performance, commission efficiency, and ROI.
• Monitor market trends, competitor activities, viral content, creator trends, platform developments, and emerging social commerce opportunities.
• Prepare regular performance updates, insights, and recommendations.

About you

• 3–5 years of relevant experience in social commerce, TikTok Shop, livestream commerce, KOL/creator marketing, affiliate marketing, e‑commerce, digital marketing, or related areas.
• Diploma or Bachelor's Degree in Marketing, Business, E-Commerce, Digital Marketing, Communications, or a related discipline.
• Good understanding of social commerce, livestream selling, creator ecosystems, affiliate business models, and e‑commerce operations.
• Experience with AI-enabled livestreaming, AI-powered commerce tools, or related technologies is an advantage.
• Strong commercial and analytical capabilities, with an understanding of GMV, conversion, ROI, commission, traffic, and other e‑commerce performance metrics.
• Ability to manage projects independently, prioritise tasks, and deliver agreed outcomes.
• Strong communication, negotiation, problem-solving, and stakeholder-management skills.
• Ability and willingness to host or participate in livestream sessions when required, including product demonstrations and audience engagement.
• Ability to manage multiple priorities and adapt to changes in platform features, market trends, and business requirements.

About us

SHEIN Star Pte. Ltd. is seeking a Social Commerce Manager to develop and manage social commerce activities with a strong focus on livestream commerce, AI-enabled livestreaming, KOL/creator partnerships, and affiliate marketing.