E-Commerce Marketing Executive at TIME PLANET SDN. BHD

TIME PLANET SDN. BHD; Seberang Perai; On-site; MYR 45,000 - 89,000; Full time

Benefits offered by this job

Flexible schedule

Opportunities for promotion

Professional development

Vision insurance

Job summary

TIME PLANET SDN. BHD is seeking an E-commerce Marketing Executive to drive growth across digital channels, oversee livestream operations, and manage campaigns on TikTok Shop and Shopee. You will coordinate hosts, optimize paid media, and launch online and offline events.

The role requires 1–3 years in e-commerce marketing, strong analytics, and English/Bahasa Malaysia proficiency. On-site position with opportunities for career progression in a fast-paced retail setting.

Qualifications

• 1-3 years experience in e-commerce marketing, digital advertising, or livestream operations; retail/fashion/watches is a plus.
• Proven experience using Meta Ads Manager, TikTok Ads Manager, and seller centers (Shopee / TikTok Shop).
• Strong interpersonal skills to manage livestream hosts, coordinate cross-functional teams, and liaise with external partners/vendors.
• Multitask and adapt quickly to changing platform algorithms during high-volume sale periods.

Responsibilities

• Oversaw livestream operations and host scheduling across platforms; developed briefing documents, scripts, and SOPs.
• Set up and optimize performance marketing campaigns across Meta, TikTok, and in-app Ads; monitor ROAS, CPA, CPM, CTR.
• Plan and execute major campaigns (Payday, 11.11/12.12), coordinate online-to-offline events and promo pages.
• Track weekly/monthly performance; report ROI and stay updated on trends and competitor activity.

Skills

E-commerce marketing

Digital advertising

Livestream operations

Team leadership

Tools

Meta Ads Manager

TikTok Ads Manager

Shopee Seller Center

TikTok Shop

Job description

Apply for E-Commerce Marketing Executive at TIME PLANET SDN. BHD in Bukit Mertajam, M07, MY. This Full time on site position offers great opportunities for career growth.

Job Overview

We are looking for a dynamic, data-driven, and highly organized E-commerce Marketing Executive to drive growth across our digital channels. In this role, you will play a pivotal part in orchestrating livestream operations, managing livestream hosts, executing paid ad campaigns, and launching high-converting online and offline marketing events. If you thrive in a fast-paced retail environment, love analyzing campaign performance, and know how to engage audiences on platforms like TikTok Shop and Shopee, we want you on our team!

Key Responsibilities

• Livestream & Host Operations: Oversee daily livestream operations and schedule shifts across key e-commerce platforms (TikTok Shop, Shopee, etc.). Manage, guide, and evaluate livestream hosts/presenters—developing briefing documents, scripts, promotional mechanics, and standard operating procedures (SOPs). Monitor livestream metrics (viewership, retention rate, conversion rate, and GMV) to continuously optimize host performance and live room dynamics.
• Paid Media & Performance Marketing: Set up, manage, and optimize performance marketing campaigns across Meta Ads Manager (Facebook & Instagram), TikTok Ads Manager, and platform-in-app advertising (Shopee/Lazada Ads). Monitor key marketing KPIs—including ROAS, CPA, CPM, and CTR—to ensure advertising budgets are allocated efficiently for maximum ROI. Collaborate closely with graphic designers and video editors to conceptualize, test, and iterate creative assets for ad campaigns.
• Campaign & Event Management: Plan and execute major promotional campaigns (e.g., Payday Sales, Mega Sale events like 11.11 / 12.12, and brand-exclusive launches). Coordinate online-to-offline (O2O) marketing initiatives and special pop-up events, leveraging social media and livestreaming for event amplification. Manage promotional setups, including product listings, price discounts, vouchers, bundled deals, and campaign landing pages.
• Data Analytics & Reporting: Track, analyze, and present weekly/monthly performance reports covering livestream sales, ad spend efficiency, and overall campaign ROI. Stay updated with emerging e-commerce trends, platform algorithm changes, and competitor activities to identify new growth opportunities.

Requirements & Qualifications

• Experience: 1-3 years of hands-on experience in e-commerce marketing, digital advertising, or livestream operations (experience in retail, fashion, accessories, or watches is a plus).
• Technical Skills: Proven experience using Meta Ads Manager, TikTok Ads Manager, and seller centers (Shopee / TikTok Shop). Strong understanding of performance metrics (ROAS, CPA, CTR, GMV).
• Communication & Leadership: Strong interpersonal skills to effectively manage livestream hosts, coordinate cross-functional teams, and liaise with external partners/vendors.
• Problem-Solving & Agility: Ability to multitask, thrive under pressure during high-volume sale periods, and adapt quickly to shifting platform algorithms.
• Language Skills: Proficient in English and Bahasa Malaysia; fluency in Mandarin is advantageous for communicating with diverse hosts and regional supplier/vendor networks.

Pay: RM4,000.00 - RM8,000.00 per month

Benefits

• Flexible schedule
• Opportunities for promotion
• Professional development
• Vision insurance

Work Location: In person