SME Growth & Digital Banking Lead

Hong Leong Bank Berhad; Malacca City; On-site; MYR 60,000 - 100,000; Full time

Job summary

Hong Leong Bank Berhad is seeking a Community Business Manager (CBM) to grow the Existing to Bank SME base of retail community businesses in Malaysia. You will drive acquisition of NTB customers, manage relationships, and work closely with Branch Managers to expand SME lending and product holdings.

Responsibilities include leading sales activities, coordinating with HQ for NTB leads, promoting deposits, loans, merchant services, and digital platform adoption (Hong Leong Connect / ConnectBiz) to

Qualifications

• Min 3 years in sales experience.
• Minimum 2 years of experience in SME lending (products, evaluation of business viability, basic understanding of company balance sheet and P&L).

Responsibilities

• Grow the Existing to Bank (ETB) SME base of retail community businesses (Sole Prop, Partnerships, or Sdn Bhds with AST below RM 10m).
• Manage approximately 300-500 customers per Community Business Manager (CBM).
• Bring in New to Bank (NTB) customers to the branch via community business visitations, roadshows, or other branch-based sales activities.
• Leads provided by HQ will be a source of acquiring NTB SME customers.
• Acquire NTB customers or grow ETB profitability through a variety of products (merchant services, deposit accounts, secured loans, unsecured products, BANCA, investments).
• Grow ETB CASA balances and assist digital platform setup for customers (Hong Leong Connect or ConnectBiz) for online payments and payroll.
• Understand SME lending requirements to acquire, evaluate and submit loan applications for the SME segment.
• Collaborate with Branch Managers and Area Manager to develop SME segment penetration and profitability.
• Comply with statutory requirements and sales compliance (FSA, KYC, AMLA) and internal policies.

Skills

Sales experience

SME lending knowledge

Client relationship management

Job description

Hong Leong Bank Berhad is seeking a Community Business Manager (CBM) to grow the Existing to Bank SME base of retail community businesses in Malaysia. You will drive acquisition of NTB customers, manage relationships, and work closely with Branch Managers to expand SME lending and product holdings.

Responsibilities include leading sales activities, coordinating with HQ for NTB leads, promoting deposits, loans, merchant services, and digital platform adoption (Hong Leong Connect / ConnectBiz) to