SEO Content Specialist — Insurtech Growth & Insights

PolicyStreet; Kuala Lumpur; On-site; MYR 40,000 - 70,000; Full time

Benefits offered by this job

Medical and Life insurance.

Health benefits incl. optical, dental,

physiotherapy

Growth and skills enhancement

Collaborative energetic team

Job summary

PolicyStreet Group is seeking an SEO/content expert to drive organic growth by translating strategy into high-quality content, optimization, and performance tracking across markets in Asia and Australia.

You will work independently, producing insightful articles and coordinating with Marketing, IT, and cross-functional teams to ensure best practices with tools like GSC, GA4, SEMrush, and Ahrefs.

Qualifications

• 2-3 years of experience in SEO / content relevant field.
• Strong command of English & Bahasa Malaysia (written)
• Proven ability to produce insightful/though-led articles
• Able to work independently with minimal supervision
• Familiar with:Google Search Console (GSC), GA4 (Organic tracking basics), Google Keyword Planner, Screaming Frog, SEMrush, Ahrefs.
• Strong sense of ownership and attention to detail

Responsibilities

• Keyword Research & Optimization: Perform ongoing keyword research and identify opportunities based on search intent
• Content & On-Page Optimization: Optimize, produce and publish thought leadership / insight-driven articles that matches search intent
• Technical SEO Coordination: Able to identify SEO issues and collaborate with cross functional teams (Marketing, IT) to ensure technical SEO best practices.
• Performance Tracking & Report : Track and report data to managers and provide insights and recommendations to improve performance.
• Competitor Analysis: Analyze competitor content and keyword strategies and identify gaps and opportunities for growth
• SEO Awareness: Develop and implement effective link-building strategies to increase domain authority.

Skills

SEO experience

Content writing

English writing

Bahasa Malaysia writing

Independent worker

Tools

Google Search Console

GA4

Google Keyword Planner

Screaming Frog

SEMrush

Ahrefs

Job description

PolicyStreet Group is seeking an SEO/content expert to drive organic growth by translating strategy into high-quality content, optimization, and performance tracking across markets in Asia and Australia.

You will work independently, producing insightful articles and coordinating with Marketing, IT, and cross-functional teams to ensure best practices with tools like GSC, GA4, SEMrush, and Ahrefs.