SEO Specialist

SEAGM; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

SEAGM is seeking a data-driven SEO Specialist to drive organic growth across its global platform. You will conduct keyword research, optimize on-page elements, and perform technical audits to boost rankings and traffic.

You will also manage YouTube video SEO, optimize Google Merchant Center feeds, and collaborate with product and marketing teams to ensure content aligns with SEO best practices. A strong analytics mindset is essential.

Qualifications

• 2–3 years in an SEO or digital marketing role.
• Proven track record of increasing organic traffic and improving SERP rankings.
• Strong understanding of UX and CRO principles; data-driven mindset.

Responsibilities

• Conduct keyword & competitor analysis to guide content strategy.
• Optimize title tags, meta descriptions, headers, internal linking architectures and on-page content.
• Perform regular site audits to resolve crawlability, indexability, site speed, Core Web Vitals and mobile responsiveness.
• Video SEO: optimize YouTube titles, descriptions, tags, timestamps and channel structure for broader reach.
• Manage product data feeds in Google Merchant Center for Shopping visibility.
• Develop and execute white-hat link-building and digital PR campaigns.
• Collaborate with product and marketing teams to align content with SEO best practices.
• Monitor traffic, rankings, conversions, and bounce rates to measure ROI.
• Stay updated with search algorithms and evolving industry guidelines.

Skills

SEO Strategy

Keyword Research

On-Page SEO

Technical SEO

Video SEO

Feed Optimization

Link Building

Content Collaboration

Analytics

CRO

Education

Marketing/IT Degree

Tools

GA4

GSC

GTM

Google Merchant Center

Ahrefs

Semrush

Screaming Frog

WordPress

Job description

Seeking a data-driven SEO Specialist to execute organic growth strategies, improve search engine rankings, and drive qualified, high-intent traffic to the SEAGM global platform. This role requires a blend of technical e-commerce expertise, analytical thinking, and strategic content planning to enhance our digital visibility across traditional search engines and emerging AI-driven platforms.

Core Responsibilities

• Keyword & Competitor Analysis: Conduct comprehensive keyword research to guide content strategy, identify gaps, and uncover organic growth opportunities.
• On-Page Optimization: Optimize title tags, meta descriptions, headers, internal linking architectures, and on-page content for maximum search visibility and user intent.
• Technical SEO: Perform regular site audits to identify and resolve issues affecting crawlability, indexability, site speed, Core Web Vitals, and mobile responsiveness
• Video SEO (YouTube): Optimize video titles, descriptions, tags, timestamps, and channel architecture to increase organic reach, engagement, and visibility across both YouTube and Google search results.
• E-commerce Feed Optimization (Google Merchant Center): Manage and optimize product data feeds, ensuring highly relevant titles, descriptions, and attributes to maximize visibility in Google Shopping and organic product listings.
• Off-Page Strategy: Develop and execute scalable, white-hat link-building and digital PR campaigns to improve domain authority (good to have).
• Content Collaboration: Work closely with product team and marketing team to ensure all web copy, landing pages, and blog content align with SEO best practices.
• Performance Tracking: Monitor, analyze, and report on key metrics (traffic, rankings, conversions, bounce rates) to measure the ROI of SEO initiatives.
• Trend Monitoring: Stay current with search engine algorithm updates, generative search behaviors, and evolving industry guidelines.

Qualifications & Experience

• 2–3 years of proven professional experience as an SEO Specialist or similar digital marketing role.
• Demonstrated track record of successfully increasing organic search traffic and improving SERP positions for competitive keywords.
• Strong understanding of performance marketing principles, user experience (UX), and conversion rate optimization (CRO).
• Degree in Marketing, Communications, Information Technology, or a related field (or equivalent practical experience).

Technical Skills & Tools

• Analytics & Tracking: Google Analytics (GA4), Google Search Console, Google Tag Manager, Google Merchant Center
• SEO Platforms: Ahrefs, Semrush, Screaming Frog
• CMS Platform: Wordpress ( Extra Plus Point)