Senior VP, Strategic Marketing & Growth

Bank Rakyat Malaysia Berhad; Kuala Lumpur; On-site; MYR 300,000 - 600,000; Full time

Benefits offered by this job

Staff Financing

Flexi Benefits

Allowance

Job summary

Bank Rakyat Malaysia Berhad seeks a Senior Vice President for Strategic Marketing to lead the division, set marketing direction, strengthen product growth strategies, and govern marketing performance across key portfolios, in collaboration with the EVP Marketing & Communications.

You will drive digital marketing, oversee campaign governance, optimise media, manage budgets and stakeholder alignment, and guide executives to transform marketing delivery while delivering measurable business and

Qualifications

• Bachelor's Degree in Marketing, Business, Banking, Mass Communication, Digital Marketing, Data Analytics or equivalent.

Responsibilities

• Lead the Strategic Marketing Division strategy and operating priorities across Product & Performance Marketing, Digital Marketing and Marketing Operations.
• Drive product growth, customer engagement and portfolio marketing performance across Asset and Liability portfolios to support acquisition, activation, cross-sell, retention and product holding objectives.
• Strengthen digital marketing, media optimisation and campaign amplification by providing strategic oversight on digital marketing direction, social media presence, media buying, agency performance and campaign amplification.
• Establish performance governance, insights and marketing operations discipline by driving campaign performance monitoring, marketing data coordination, budget visibility, post-campaign review and reporting standards.
• Lead stakeholder alignment, team capability and transformation of marketing delivery by guiding VPs, AVPs and Executives to improve capability, productivity and accountability.
• Recommend Strategic Marketing priorities, annual plans, campaign direction, budget allocation, performance governance, media optimisation approach and resource deployment.

Education

Bachelor's degree in Marketing/Business/Digital Marketing/Analytics

Job description

Bank Rakyat Malaysia Berhad seeks a Senior Vice President for Strategic Marketing to lead the division, set marketing direction, strengthen product growth strategies, and govern marketing performance across key portfolios, in collaboration with the EVP Marketing & Communications.

You will drive digital marketing, oversee campaign governance, optimise media, manage budgets and stakeholder alignment, and guide executives to transform marketing delivery while delivering measurable business and