Senior Vice President, Strategic Marketing

Bank Rakyat Malaysia Berhad; Kuala Lumpur; Vor Ort; MYR 300.000 - 600.000; Vollzeit

Benefits dieser Stelle

Staff Financing

Flexi Benefits

Allowance

Zusammenfassung

Bank Rakyat Malaysia Berhad seeks a Senior Vice President for Strategic Marketing to lead the division, set marketing direction, strengthen product growth strategies, and govern marketing performance across key portfolios, in collaboration with the EVP Marketing & Communications.

You will drive digital marketing, oversee campaign governance, optimise media, manage budgets and stakeholder alignment, and guide executives to transform marketing delivery while delivering measurable business and

Qualifikationen

• Bachelor's Degree in Marketing, Business, Banking, Mass Communication, Digital Marketing, Data Analytics or equivalent.

Aufgaben

• Lead the Strategic Marketing Division strategy and operating priorities across Product & Performance Marketing, Digital Marketing and Marketing Operations.
• Drive product growth, customer engagement and portfolio marketing performance across Asset and Liability portfolios to support acquisition, activation, cross-sell, retention and product holding objectives.
• Strengthen digital marketing, media optimisation and campaign amplification by providing strategic oversight on digital marketing direction, social media presence, media buying, agency performance and campaign amplification.
• Establish performance governance, insights and marketing operations discipline by driving campaign performance monitoring, marketing data coordination, budget visibility, post-campaign review and reporting standards.
• Lead stakeholder alignment, team capability and transformation of marketing delivery by guiding VPs, AVPs and Executives to improve capability, productivity and accountability.
• Recommend Strategic Marketing priorities, annual plans, campaign direction, budget allocation, performance governance, media optimisation approach and resource deployment.

Ausbildung

Bachelor's degree in Marketing/Business/Digital Marketing/Analytics

Jobbeschreibung

Senior Vice President, Strategic Marketing

To lead the Strategic Marketing Division by setting marketing direction, strengthening product growth strategies, digital marketing effectiveness, campaign performance governance and marketing operations across the Bank's key business portfolios. The role supports the Executive Vice President, Marketing & Communications in translating sector priorities into integrated marketing strategies, measurable business outcomes, stronger product visibility, improved customer engagement and a performance-led marketing operating model.

Key responsibilities

Lead the Strategic Marketing Division strategy and operating priorities, setting division-level marketing direction, annual priorities and execution governance across Product & Performance Marketing, Digital Marketing and Marketing Operations in line with sector strategy and business objectives

Drive product growth, customer engagement and portfolio marketing performance by overseeing product marketing strategies, customer growth initiatives and campaign direction across Asset and Liability portfolios to support acquisition, activation, cross-sell, retention and product holding objectives

Strengthen digital marketing, media optimisation and campaign amplification by providing strategic oversight on digital marketing direction, social media presence, media buying, agency performance and campaign amplification to maximise reach, engagement and media investment value

Establish performance governance, insights and marketing operations discipline by driving campaign performance monitoring, marketing data coordination, budget visibility, post-campaign review discipline, reporting standards and operational process improvements across Strategic Marketing

Lead stakeholder alignment, team capability and transformation of marketing delivery by aligning business units, product owners, digital, creative, operations and support stakeholders while guiding VPs, AVPs and Executives to improve capability, productivity, accountability and transformation of marketing delivery

Recommend Strategic Marketing priorities, annual plans, campaign direction, budget allocation, performance governance, media optimisation approach and resource deployment within delegated authority

Job Requirement

Bachelor's Degree in Marketing, Business, Banking, Mass Communication, Digital Marketing, Data Analytics or equivalent

Minimum 12 to 15 years of relevant experience in strategic marketing, product marketing, digital marketing, campaign management, banking, financial services or related fields

Proven experience in leading marketing divisions or large cross-functional teams, managing senior stakeholders and delivering measurable business, customer and brand outcomes

Strategic marketing planning and division-level execution governance

Product growth strategy, portfolio marketing and customer lifecycle management

Digital marketing direction, media optimisation and campaign amplification

Marketing performance governance, KPI monitoring and business reporting

Customer insights, segmentation, proposition development and campaign effectiveness review

Budget oversight, agency governance and operational process improvement

Team leadership, stakeholder management and marketing transformation

Perks and benefits Staff Financing, Flexi Benefits, Allowance

Bank Rakyat was established on 28 September 1954 under the Cooperative Ordinance 1948 (known as the Cooperative Societies Act 1993). Today, Bank Rakyat is the biggest Islamic cooperative bank in Malaysia.

We continue to expand our product range and customer facilities that are varied and innovative. The products and facilities include consumer banking, commercial financing, savings, and investments as well as products of financial planning to satisfy the many demands of a wide spectrum of modern day customers.

As an entity under the control of the Ministry of Domestic Trade, Cooperatives and Consumerism, we are committed to support the mission of the Ministry to consolidate the cooperative sector as the mainstay of economic growth of the nation via all the efforts and steps that we have arranged.

Bank Rakyat was established on 28 September 1954 under the Cooperative Ordinance 1948 (known as the Cooperative Societies Act 1993). Today, Bank Rakyat is the biggest Islamic cooperative bank in Malaysia.

We continue to expand our product range and customer facilities that are varied and innovative. The products and facilities include consumer banking, commercial financing, savings, and investments as well as products of financial planning to satisfy the many demands of a wide spectrum of modern day customers.

As an entity under the control of the Ministry of Domestic Trade, Cooperatives and Consumerism, we are committed to support the mission of the Ministry to consolidate the cooperative sector as the mainstay of economic growth of the nation via all the efforts and steps that we have arranged.