Senior Trade Marketing Executive (Global Export)

Universal Robina Munchy's; Klang City; On-site; MYR 67,000 - 100,000; Full time

Job summary

Universal Robina Munchy's is seeking a Trade Marketing Senior Executive (Global Export) to support and monitor international trade marketing initiatives. The role focuses on aligning localized programs with global brand objectives and driving visibility and sales in overseas markets.

You will collaborate with Sales, Marketing and Supply Chain, manage budgets, set KPIs, and evaluate campaigns across time zones to ensure timely execution and impactful results for URM's global export efforts.

Qualifications

• Degree in Business Management or related field.
• 2–3 years in Trade Marketing, Export Marketing or Key Account Management in FMCG/retail/export industries.
• Excellent verbal and written communication skills.
• Experience in project management and delivering set deliverables.
• Ability to prioritize and organize workloads independently.
• Team player with cross-functional collaboration.
• Willingness to learn and adapt in diverse environments.
• Exposure to SAP and MS Office is a bonus.

Responsibilities

• Assist in implementing trade marketing strategies for international markets.
• Collaborate with Sales, Marketing and Supply Chain on promotions and launches.
• Analyze market data to inform trade programs and activities.
• Manage budgets to maximize ROI and achieve sales targets.
• Establish KPIs and report campaign performance for continuous improvement.
• Engage distributors, retailers and internal teams to drive collaboration.
• Oversee end-to-end campaign execution and logistics of samples.
• Coordinate across time zones with global teams and partners.
• Respond quickly to market changes and opportunities.

Skills

Communication

Time management

Analytical thinking

Team player

Education

Bachelor's degree in Business Management or related field

Tools

SAP

MS Office

MS Excel

MS PowerPoint

Job description

Grow Beyond UR Job with URC! Create UR journey in a workplace where your growth goes beyond UR job. Thrive in an environment filled with fun, collaboration, and fulfillment as we delight everyone with good food choices.

Universal Robina Munchy's (URM), part of Universal Robina Corporation (URC), is looking for an:

Position Title: Trade Marketing, Senior Executive (Global Export)

Employment Type: Full-time

The Trade Marketing, Senior Executive (Global Export) is responsible to provide support in executing and monitoring trade marketing strategies that enhance brand visibility and drive sales in international markets. Develops localized plans and programs aligned to the overall brand objectives and strategies.

What are the Job Responsibilities?

• Strategic Planning: Assists in implementing comprehensive trade marketing strategies tailored to diverse international markets, ensuring alignment with overall brand objectives and local market needs.
• Cross-Functional Collaboration: Work closely with Sales, Marketing, and Supply Chain teams to coordinate promotional activities, product launches, and inventory management, ensuring seamless execution across all channels.
• Market Analysis: Generate market insights and broad analysis with available market researches to assist in formulating trade programs and activities to help boost sales.
• Budget Management: Manage trade marketing budgets effectively, ensuring optimal allocation of resources to maximize return on investment and achieve sales targets.
• Performance Monitoring: Establish key performance indicators (KPIs) to measure the effectiveness of trade marketing activities, providing regular reports and recommendations for continuous improvement.
• Stakeholder Engagement: Build rapport with key stakeholders, including but not limited to distributors, retailers, and most importantly internal teams, to facilitate collaboration and drive mutual success.
• Campaign Implementation: Assists and at times (depending on the program) oversees the end-to-end execution of trade marketing campaigns, including procuring and packing product samples, coordinating timely courier deliveries, and conducting pre & post-campaign evaluations to assess effectiveness and inform future strategies.
• Global Coordination: Demonstrate the ability to work effectively across different time zones, ensuring timely communication and collaboration with international teams and partners.
• Sense of Urgency:Exhibit a proactive approach with a strong sense of urgency to respond swiftly to market changes, stakeholder needs, and time-sensitive opportunities, ensuring that trade marketing initiatives are executed promptly and effectively.

What are the Qualifications?

• Minimum at least Degree in Business Management or related field;
• Minimum 2 – 3 years related experience in Trade Marketing, Export Marketing or Key Account Management in FMCG industry or Retail or Export-driven industries
• Excellent verbal and written communication skills
• Experience of project management in set deliverables.
• Ability to prioritize and organize workloads independently when required
• Team player and the ability to work across different multi-media platforms and departments
• To set your own priorities in line with business needs and work constructively within the team and on your own initiative
• Ability to solve problems and create solutions
• Ability to analyze research projects
• Strong knowledge of MS Office applications (Ms Excel & MS Power Point), SAP is a bonus
• Process-oriented, strong analytically minded and ability to work independently.
• Willingness to learn and develop with the role
• Ability to adapt in different cultural and volatile environments.
• Experience in export market development will be added advantage.