Senior Sports Marketing Lead – Malaysia

Puma Group; Selangor; Presencial; MYR 180.000 - 280.000; Jornada completa

Descripción de la vacante

PUMA Group Malaysia is seeking a dynamic Sports Marketing leader to shape and execute local strategies, connecting with Malaysian consumers through key sports and cultural touchpoints and driving performance categories.

The role focuses on ambassador networks, partnerships, and activations to establish brand leadership in Malaysia. A minimum of 5 years in sports marketing and proficiency in PowerPoint and Excel are required.

Formación

• Bachelor's degree in Marketing, Business Management or relevant field.
• Minimum of 5 years' experience in sports marketing.
• Proficient in PowerPoint and Excel.
• English language proficiency required.
• Experience in running category marketing is a plus.

Responsabilidades

• Develop and drive integrated marketing plans for performance categories (Run/Train/TeamSports) aligned with global and SEA initiatives.
• Lead agency collaboration and activation of partnerships, ensuring brand consistency and campaign effectiveness.
• Plan consumer-focused activations, GTM plans, sponsorships, and community engagements to drive brand visibility.
• Collaborate with Merchandising, Go-To-Market and Sales teams; report insights and strategic recommendations to Marketing Teamhead.

Educación

Bachelor's degree in Marketing, Business Management or relevant field

Herramientas

PowerPoint

Excel

Descripción del empleo

PUMA Group Malaysia is seeking a dynamic Sports Marketing leader to shape and execute local strategies, connecting with Malaysian consumers through key sports and cultural touchpoints and driving performance categories.

The role focuses on ambassador networks, partnerships, and activations to establish brand leadership in Malaysia. A minimum of 5 years in sports marketing and proficiency in PowerPoint and Excel are required.