Sports Marketing Lead — Performance & Partnerships

PUMA Sports Goods Sdn Bhd (Reg No. 200701008334 (766336-V); Malaysia; Presencial; MYR 180 000 - 240 000; Tempo integral

Resumo da oferta

PUMA is seeking a dynamic Sports Marketing leader in Malaysia to shape and execute local strategies for connecting with consumers through key sports and cultural touchpoints. The role focuses on driving performance categories, especially Running and Training, and building a strong network of ambassadors, athletes, teams, and federations.

The ideal candidate has a Bachelor's degree in Marketing or related fields and at least 5 years in sports marketing with running category exposure.

Qualificações

• Bachelor's degree in Marketing, Business Management or relevant studied.
• A minimum of 5 years of experience in sports marketing, preferably with exposure to the running category.
• Demonstrated ability to develop and execute marketing strategies that drive consumer engagement and business growth.
• Language Skill: English

Responsabilidades

• Develop and drive the Performance Portfolio Strategy. Create and execute integrated marketing plans for Run/Train/Teamsports.
• Lead agency collaboration and activation of marketing plans across digital, social, and PR channels.
• Plan consumer-focused activations, GTM programs, events, sponsorships, and community engagements.
• Collaborate with cross-functional teams to align marketing initiatives with sales and merchandising and report to Marketing leadership.

Conhecimentos

English

Formação académica

Bachelor's degree in Marketing, Business Management or relevant studied

Ferramentas

Powerpoint

Excel

Descrição da oferta de emprego

PUMA is seeking a dynamic Sports Marketing leader in Malaysia to shape and execute local strategies for connecting with consumers through key sports and cultural touchpoints. The role focuses on driving performance categories, especially Running and Training, and building a strong network of ambassadors, athletes, teams, and federations.

The ideal candidate has a Bachelor's degree in Marketing or related fields and at least 5 years in sports marketing with running category exposure.